How Customer Experience Drives Business Growth in 2023

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How Customer Experiences Drive Business Growth in
2023
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• Embracing a customer-centric mindset in 2023 is
  crucial in the B2B landscape, as customer
  experience solutions will be the most significant
  brand differentiator.  
•  B2B organizations must take up the ante against
  B2B counterparts when creating a tailored
  customer experience.  
•  According to a study, B2B customer-experience
  index ratings are significantly less than B2C.  
•  Business-to-business companies average less than
  50 on the customer experience index, whereas
  business-to-customer companies range between
  65-85. 
•  It is high time to shift gears from focusing on
  enhancing the CX during the personas journey to
  anticipating loyalty-building and customer
  retention. An exceptional CX begins before a
  buyers data is entered into the CRM. 

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 Understanding The B2B Customer Experience 

• Customer experience is the impression that a
  company leaves with its buyers. The intensity
  of the impression will decide your brands
  reputation, creating an algorithmic ripple effect
  on the mindset and customer journey. 
•  In a nutshell, Customer experience solutions and
  brand value are directly proportional and
  intrinsically connected. 

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 Customer Experience and Customer Loyalty The
Next Evolution of The Brand 

•  Theres no brainer that customer experience
  solution is becoming synonymous with brand
  value. 
•  Hyper-focus on Customer experience is a critical
  component of brand evolution. This single element
  reminds B2B organizations that customer loyalty
  and CX are symbiotic. 
•  Creating a foundation, maintaining, and scaling
  the B2B customer relationships that foster higher
  levels of customer loyalty will require the firms
  to integrate the following strategic action
  plan. 

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 Credible Content 

• People want to consume minimal content. Customers
  want content that addresses their pain points,
  informs them, and answer their questions. Your
  content must include thought leadership that
  nurtures the customer-brand relationship. 
•  Strategic content backed with newly found
  insights will help nurture an intimate and deep
  understanding of your target personas. 
•  Subsequently, it will result in a positive
  response from customers to your content through
  an increase in purchase frequency and brand
  advocacy. 

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 The Power of Progressive Profiling 

• Progressive profiling will help you gather
  crucial insights about your buyer personas. It
  consists of a form with dynamic fields, which can
  be used to respond on the fly to gain customer
  retention and collate anonymous data to broaden
  the knowledge about your personas. 
•  These forms add a layer of personalization when
  coupled with dynamic content answers to their
  queries and play a vital role in the final
  purchase decision. 
•  Once you dig deep into your customer's psyche
  with the right tools and insights, you can craft
  specific journeys mapped to the wants, needs, and
  goals. Thus, avoiding any inadvertent U-turns
  during a buyers journey. 

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 Social Proof 

•  The universal truth about human psychology is
  that they tend to behave in a particular manner,
  and once a specific code of conduct becomes
  socially acceptable, theres no going back. 
•  To put things from a marketing perspective,
  positive reviews, testimonials, awards,
  accolades, recognitions, partnerships, and case
  studies are all examples of social proof. They
  are bonafide social proof of credible good
  customer experiences. 
•  Thus, you can add this subtle yet effective
  marketing tactic to your landing pages, product
  pages, blog posts, and social media posts. 

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Bottom Line CX Solutions and Customer Loyalty Go
Hand-in-Hand 

•  B2B organizations must treat customer experience
  and loyalty like two peas in a pod. If they are
  treated as siloed entities, the repercussion will
  negatively impact overall business growth. 
•  In 2023, measuring customer experiences via
  marketing metrics, creating an omnichannel
  content strategy, consistent customer
  interaction, and integrating social proof at
  every touchpoint will help you to have an overall
  market advantage in the long run.  
•  All the efforts will result in engaging customer
  experiences and an increase in customer
  loyalty.  
•  ContactPoint360 can help you discover and create
  new ways for your organization to channel your
  marketing approach in 2023. Contact us today to
  make meaningful and personalized CX solutions for
  your brand.