rug

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Jaipur Rugs supply chain strategy
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Jaipur Rugs Company Private Ltd.

• India's largest manufacturer and exporter of hand
  knotted rugs founded in 1978.
• Produces an exclusive product range of rugs,
  pillows and poufs
• Carry forward the rich heritage of India to more
  than 40 countries in the world
• Has a network of around 40,000 skilled artisans
  in rural India

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Entities
JRC handles all the operations from raw material
procurement to final sale for every market except
the United States.
JRI, headquartered in Atlanta, Georgia, handles
distribution, marketing and sales for the
United-States.
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Entities
Jaipur Rugs Foundation is a non-profit
organization established in 2004 to encourage
grassroots mobilization of weavers and to improve
the welfare of the companys weavers and their
families
Bhoomika Wools facilitates the wool acquisition
process solely for Jaipur Rugs.
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Description of Process
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Shipping cost is assumed to be through vessel
and includes all customs, fees, duties, and final
transportation to customer. Shipments by air
cost 1.5/ sq.ft. and are only for back-ordered
products (approximately 15 of all
shipments). JRI pays for the shipment in this
case.
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Manufacturing network

• Production units are in Rajasthan, Gujarat, Uttar
  Pradesh, Bihar and Madhya Pradesh with two new
  states i.e. Maharashtra and Jharkhand being added
  up
• Annual production of approximately 5 thousand
  million square feet of Rugs
• Provide training and giving fair wages with no
  exploitation
• Connecting artisans to global Market

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Jaipur Rugs Mfg. process
Raw Materials Sourcing primary raw materials
required are wool and silk. Sources are partner
company (Bhoomika Wools).
Wool Processing
Hand Spinning Raw Wool into Hank
Cleaning and Sorting Raw Wool
Brush Used for Hand Carding
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Jaipur Rugs Mfg. process
Dyeing
All hanks of wool yarn were sent from Bikaner to
Bhadohi (in the central Indian state of Uttar
Pradesh). the dyeing process takes an average
of two to three days.
Opening
Opening is the process of making spindles from
the hanks of dyed yarn. The yarn is transported
daily from the dyeing centers to the Jaipur Rugs
headquarters to one of five opening centers.
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Jaipur Rugs Mfg. process
Weaving Locations
After the yarn has been made into spindles, it is
kept in storage at the Jaipur Rugs office until
it is transported (bundled in a bag with the
design map) to one of the 7500 looms across seven
states in north and west India. With very few
exceptions, the artisans work in their own
villages, either in their own home or in
a neighboring home.

• Finishing
• After coming off the loom, all rugs are
  transported to one of four finishing centers in
  Jaipur. At the finishing centers, techniques are
  employed to fix mistakes and accentuate
  highlights of the design

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Jaipur Rugs Supply Chain Network
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Distribution Network

• At present Jaipur rugs has businesses in more
  than 30 countries and touched a turnover of over
  14 million in 2008-09.
• USA is the major market of rugs where about 65
  of the sales are done.
• Followed by Turkey, Canada, Mexico, Italy,
  Germany, Australia, Russia, Spain, Romania etc.

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Jaipur Rugs distribution network
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Rational behind selecting Mudra port

• Gujarat base private port are closer to the
  industrial area of Rajasthan and Haryana.
• Kandla (port in Gujrat) is the largest port by
  volumes in India.

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Thank You