Data Feed Management - All You Need To Know

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Data Feed Management - All You Need To Know

• Many business people expect to efficiently
  distribute and manage the digital listings of
  their products and they want to use the data feed
  management system. Effective data feed management
  includes optimizing listings to perform on
  several channels, sending and receiving precise
  data from every channel, and updating the overall
  inventory on external sites.

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What is Data Feed Management?

• Data feed management is the process by which you
  distribute and also manage the overall digital
  listings of products. This data management
  solution for your products is to update them in
  various online stores and other networks, price
  comparison engines, affiliate platforms, and ad
  exchanges.
• The product feed is the database that includes
  information from the product catalog. The
  first-class product feed can be sent from an
  eCommerce to an external sales channel and expand
  the virtual showcase.
• There are so many types of data feeds. Keep in
  mind that news stories are aggregated in the news
  feed and well-experienced stock traders use the
  finance needs for tracking the marketing data.

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When Your Company Requires Data Feed Management
Solution?

• Every business does not require outside
  assistance with data feed management. This
  requirement is based on the product catalogs
  size, in-house resources, and channels you wish
  to sell products on. A good data feed management
  solution enhances the eCommerce business beyond
  doubt.
• Any merchant with a catalog of products and
  desires to sell such products on multiple
  channels must have a brick-and-mortar storefront,
  a user-friendly shop on the website, and a
  popular eCommerce platform account to house
  product data.
• You can advertise your products on Facebook and
  Google to drive traffic to the website and sell
  products on several marketplaces like Wal-Mart
  and Amazon.
• You have to overcome so many challenges yourself
  when you do not get a data feed management
  solution. Every channel has its policies and
  requirements. You must adhere to such things to
  list and sell products.
• Listing your large catalog of products one by one
  without an existing integration with every
  channel takes a long time. You have to find and
  overcome limitations about how to change or
  format product data.
• If you do not have enough sufficient resources,
  time, and expertise to categorize products and
  optimize the listings for very good ad campaigns
  and search relevancy, then you have to prefer and
  use the data feed management system.

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Benefits of integrating a product data feed
management tool

• Control
• Implementing the feed management tool helps the
  organization in taking control of all the
  information available related to the product that
  is essential for its sale on the online market.
  It allows the organization to be self-sufficient
  for the data controller and not to depend on
  anyone for the essential data.
• Automation
• The feed management tool automates the process of
  generation of the feed with ease. It helps in
  keeping the product feed details updated and in
  sync with the real-time data.
• Dynamism
• Implementing the feed management tools reduces
  the efforts of the organization to hand the stock
  and price change details manually. This tool
  automatically incorporates the changes with ease.

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Functions of a product data feed management tool
Faster publication of the product list The feed
management tool helps in incorporating all the
product-related details like specifications,
descriptions, etc. based on the various
attributes. This helps in the accurate
classification or categorization of the product
for the different channels. This enables the
users to search for the product of their choice
with ease. It also allows for connecting the
product catalog with the different marketplaces
and ensures that the products are published in
the correct category. Product information
updates The product feed management tool enables
keeping the product information management like
cost, size, color, a new product in the catalog,
etc. reflected immediately on the marketplace.
This guarantees the organization in publishing
the real-time data and making it available to
their end-users.
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• Product exclusion
• There are different requirements for the products
  on different channels and platforms based on the
  location or targeted segment. Not all the
  products need to be made available on each of
  these platforms.
• Implementing the feed management tool enables the
  organization in filtering the products. This
  includes filtering the products that are
  out-of-stock to avoid the dissatisfaction of
  potential customers. It will help in removing the
  product that does not have any images as it will
  not attract many buyers.
• Optimization of the published information
• Providing complete information to the customers
  is very essential as it prompts them to make
  their purchases. The conversion rates are higher
  when the product information is complete with all
  the essential details like attractive titles,
  descriptions, images, etc.

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Key functionalities of data feed management

• Easy product categorization
• The customers prefer comparing the product with
  the similar ones available in the market on
  various channels and platforms. There are
  different requirements set by the various
  channels and platforms for displaying the details
  for the potential customers.
• As the requirements are varied for these
  channels, managing these details manually becomes
  tiresome. The feed management tool enables the
  organization to organize the product details for
  matching the categories set by the different
  export channels.
• It also enables generating the categories by
  using the in-built smart functionality for
  categorization. This use of instant and inbuilt
  features leads to saving time and effort. It
  enables the creation of all the fields for the
  details as required by the different channels.
  This will help the business to increase its reach.

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2. Powerful if-then rules While updating the
details for the feed for the different marketing
or eCommerce channels, details for various
attributes are essential. The feed management
tool enables automatic updating of the
details. It incorporates the if-then rule that
allows the organization to easily code for the
available data. It enables setting up the rules
for automatically applying the rules while adding
the details for the new product on the online
shop. It helps in precisely controlling the flow
of products across the different export channels.
It modifies the available product information as
per the requirement of the various channels. A
good and robust feed management tool will allow
the organization in getting instant feedback
while applying the rules to the product catalog.
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3. Top-quality data feed For a product-based
company, the product details play a very crucial
role. The quality of the details provided to the
end-users defines the trust and confidence built
in the product and the brand. The implementation
of the feed management tool helps in improving
the quality of the data by reducing the errors,
removing the duplicates, eliminating poor data,
updating the real-time details, etc. It also
increases the data consistency and the online
visibility. The feed management tools allow for
matching the fields and importing the necessary
details into the specified fields. The use of
these feed management tools allows the
organization to stay up-to-date with the latest
details and changes as requested by the different
channels. 4. Feeds APIs The export channels
require specific details for the products like
the level of stock, costing, etc. Manually
entering these details can be tiresome and
time-consuming. Manual addition of the data can
cause time lag and may miss out on the real-time
details. Some marketplaces make use of the API
connections for keeping the details updated on
the online shops. Implementing these APIs ensures
the continuous and automated exchange of the
details between the marketplace and the online
shop. The feed management tools have a feature
that allows the organization to schedule the time
for updating the details on the channel. Making
use of APIs does not require scheduling the
update times.
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Examples of data feed management

• Product listing
• Product listing involves so many operations. The
  main objective of the product listing is to take
  product data from one source or several sources
  and use the complete data to make product
  listings somewhere else.
• Merchants who are invited to sell products on
  Target Plus can use Magento for eCommerce to
  house several SKUs. However, they have only sold
  products on their website until this situation.
• They must find a good option to get their
  products into Target Plus. They can hire
  developers for building a custom integration to
  use the API of Target and work with one of its
  product listing partners of Target.
• You must correctly categorize products to list
  products on any channel. This is because the
  channel displays products where they belong.
  Shopping channels let customers filter products
  by several attributes.
• Granular and accurate categorization helps a lot
  to reach the customers who are likely to purchase
  what you are offering.

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• 2. Product feed optimization
• The main purpose of product feed optimization is
  to help your product listings to reach their
  complete potential with consistent, robust, and
  accurate product data. You can prepare your
  product titles for the Google Shopping campaign.
• You have to make certain that they all include
  the brand and product names, relevant product
  nouns, colors, sizes, gender, age, material,
  availability, and other things. You can enhance
  the search relevance by adding relevant product
  nouns like a rain jacket and running shoes.
• Google uses the product data to find when and
  where the products appear in the search results.
  You have to properly optimize your product
  listings. Optimizing the product feed means
  assigning the correct product types to products.
  This facility lets you segment the ad campaigns.
• You can apply the custom labels to the products
  as per how well they sell, seasonality, how much
  they cost, and other criteria. You can use the
  product feed and make an ad campaign. You will be
  happy to segment products by custom labels and
  bid strategically on ads.

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• 3. Data Synchronization
• Data Synchronization is very important for
  enhancing the eCommerce business development
  activities. If you upload your data to a
  marketplace or shopping channel, then your data
  has to be continually updated.
• Data feed management lets you provide precise
  data to customers on an ongoing basis whether you
  add or remove products, change prices, refresh
  stock, replace old images and detail, making any
  other change.
• Data synchronization is useful to keep the
  priceless competitive. You can consider the
  example that merchants selling precious metals
  must update the prices every so often to account
  for fluctuations in the metal market.
• 4. Order management
• Order management is one of the main things
  associated with data feed management. Effective
  data feed management solutions successfully
  streamline the order fulfillment process by
  automating the order data transfer from various
  channels to the eCommerce systems and back.

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• Bottom Line
• Different methods to manage your data feed may
  confuse you at this time. You can manually make
  all the optimization rules yourself or use the
  apps designed to send product listings to other
  channels devoid of any optimization or data
  transformation.
• Applications are usually unreliable and known for
  their nature to offer limited customization and
  some channel integrations without the best
  technical support. You can prefer and use the
  data feed management solutions at any time you
  like to succeed in your business sector.