Best Digital Marketing Institute in Laxmi Nagar - PowerPoint PPT Presentation

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Best Digital Marketing Institute in Laxmi Nagar

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There are many ways in the market to develop a strategy which not only optimizes but also is quite beneficial in promoting your website and business. Digital marketing is one of the finest and foolproof methods which helps your business flourish and gain new leads and conversions. An effective digital marketing strategy is the main ingredient required for a successful business. To get the edge, the companies hire digital marketing experts from top-notch digital marketing institute in Laxmi Nagar, which help a company stand out in this cut-throat competition. – PowerPoint PPT presentation

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Title: Best Digital Marketing Institute in Laxmi Nagar


1
Digital Marketing
  • KEY POINTS
  • What is Digital Marketing
  • Benefits of Digital Marketing
  • What does Digital Marketing consist of
  • SEO
  • PPC
  • SMM
  • Content Writing
  • Conclusion

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Definition
  • Digital Marketing is an umbrella term for the
    marketing of products or services using digital
    technologies, mainly on the internet, but also
    including mobile phones , display advertising ,
    and any other digital medium.

4
Benefits of Digital Marketing
5
Objective
  • Reach the right audience
  • Engage with your audience
  • Motivate your audience to take your action
  • Maximize return on investment (ROI)

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Digital Marketing Tools
  • Sprout Social
  • Offer pop
  • Nanigans
  • Facebooks Power Editor
  • Twitter Native Platform
  • Emma
  • Marketo

8
Digital Marketing Consist Of
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What is SeO
  • SEO means Search Engine Optimization and is the
    process used to optimize a website's technical
    configuration, content relevance and link
    popularity so its pages can become easily
    findable, more relevant and popular towards user
    search queries, and as a consequence, search
    engines rank them better.
  • Search engine optimization (SEO) is the practice
    of orienting your website to rank higher on a
    search engine results page (SERP) so that you
    receive more traffic. The aim is typically to
    rank on the first page of Google results for
    search terms that mean the most to your target
    audience.

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Advantages of SEO
  • You will increase the visibility of your brand -
    With SEO practices you will build a community
    that tomorrow will give you free publicity by
    sharing everything you do with your
    acquaintances.
  • You will become a market leader - The better
    positions you occupy in the Google results page,
    the closer you will be to dominating the market
    through the Internet.
  • You will close more sales - If you are a
    reference in your area , it is much more likely
    that you will make a sale , since you have the
    trust and support of an entire industry.

13
Disadvantages of SEO
  • SEO is not profitable at the beginning - At
    first you will invest a lot of money and you will
    not see the return. That is, you will make an
    effort without receiving greater gain. Also keep
    in mind that visits are not sales not all the
    people who come to your website will buy from
    you.
  • SEO requires more investment than other areas of
    marketing (at the beginning) - One of the
    downsides of SEO is that it is a lesser known
    area of ??marketing than social media or
    advertising .Being a subject in which most
    agencies do not specialize, SEO services tend to
    have high costs at the first change.

14
  • Black hat practices will make Google penalize you
    - There are certain aggressive SEO practices
    that manipulate the search engine to benefit from
    great results in a short time. These tricks or
    the better called black hat SEO is what Google
    penalizes with falling positions in the ranking
    or the removal of the website from the search
    engine results. Trying false practices like
    gaining inorganic traffic or using too many
    keywords will not bring you any positive results.

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PPC (Pay per click)
  • PPC (pay-per-click), a model of digital
    advertising where the advertiser pays a fee each
    time one of their ads is clicked. Essentially,
    youre paying for targeted visits to your website
    (or landing page or app). When PPC is working
    correctly, the fee is trivial because the click
    is worth more than what you pay for it.
  • PPC ads come in different shapes and sizes
    (literally), and can be made up of text, images,
    videos, or a combination. They can appear on
    search engines, websites, social media platforms,
    and more.

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Advantages of pay-per-click (PPC)
  • Cost effective - because you only pay when a
    user actually reaches your website, it can be
    good value for money. You can choose to spend as
    much or as little as you like.
  • Targeted - you can choose your audience
    according to demographics like location, language
    and device.
  • Measurable - PPC campaigns can be set up to
    carefully measure effectiveness. You can
    determine exactly how much your return on
    investment is.

19
  • Customizable - as you run your campaigns, you
    can make many small adjustments to improve based
    on what works best.
  • Training resources - there are many (often free)
    online courses and training materials to help you
    develop your skills.
  • Fast - you will see the impact of your PPC
    efforts almost immediately. Organic search engine
    optimization (SEO) tactics can take months to
    make a difference.

20
DISADVANTAGES OF pay-per-click (PPC)
  • Time investment - you can't just set up your PPC
    campaigns and leave them. You need to invest time
    into optimizing and improving to get the best
    results.
  • Skills required - it can take some practise to
    set up effective campaigns. Many businesses
    choose to use a specialist agency.
  • Costs can quickly add up - if you aren't
    monitoring and optimizing your campaigns to make
    sure you get a return on investment, money could
    be wasted. You will need to allocate budget for
    PPC campaigns, unlike SEO tactics where the
    investment is time and skills.
  • Clicks and visits don't always lead to sales -
    you will need to convince the user to 'convert'
    once they reach your website.

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What is smm
  • Social media marketing (SMM) is a form of
    internet marketing that uses social media apps as
    a marketing tool.
  • These social media platforms enable brands to
    connect with their audience to-
  • build a brand.
  • increase sales.
  • drive traffic to a website.
  • build a community of followers to share and
    engage with content.

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Advantages of smm
  • Gain market insight - Your company's success
    rate will skyrocket when you understand your
    market. You can make it happen because you
    understand what your customers want, why they
    want it, and how they want it.
  • You can create organic content - Posting
    organic content on social media for free is a
    significant benefit for businesses. This gives
    your company several opportunities to engage with
    high-quality prospects for no cost. This is one
    reason why companies want to use these platforms
    . But you can not engage your audience by posting
    just any stuff you desire.

25
Disadvantages of smm
  • Social media marketing has its cons. The
    following are two of the most common disadvantages
    of social media marketing
  • understanding human nature
  • the reality that users may not be as kind as you
    would like them to be.
  • Other disadvantages of social media advertising
    platforms that you as a business owner should be
    aware of include-

26
1. Allows Negative Feedback - Online is a place
where your posts can go viral in a snap.  Before
sharing your content on social networking
platforms, you need to be cautious. Check it
several times before uploading it, so you don't
have to receive negative feedback and deal with
any shame. 2. At Risk of Possible Security
Breaches - With advancements in technology, many
hackers engage in malicious activities. So, take
these considerations carefully when planning a
new Facebook or Twitter profile. You can
constantly be monitoring it to ensure
you're protecting your website.
27
Content writing
  • A website content writer or web content writer is
    a person who specializes in providing relevant
    content for websites. Every website has a
    specific target audience and requires a different
    type and level of content.

28
conclusion
  • The study started with the aim to analyse the
    different issues related to the digital
    marketing. Based on the discussion it has been
    found that in case of the digital marketing the
    most important aspect is to connect with the
    users. The ladder of engagement has shown the
    approaches to attach with the customers. The
    study has also revealed that in order to utilise
    the digital marketing in an effective way, the
    companies are required to design an effective
    platform.

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