Title: Best Digital Marketing Institute in Laxmi Nagar
1Digital Marketing
- KEY POINTS
- What is Digital Marketing
- Benefits of Digital Marketing
- What does Digital Marketing consist of
- SEO
- PPC
- SMM
- Content Writing
- Conclusion
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3Definition
- Digital Marketing is an umbrella term for the
marketing of products or services using digital
technologies, mainly on the internet, but also
including mobile phones , display advertising ,
and any other digital medium.
4Benefits of Digital Marketing
5Objective
- Reach the right audience
- Engage with your audience
- Motivate your audience to take your action
- Maximize return on investment (ROI)
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7Digital Marketing Tools
- Sprout Social
- Offer pop
- Nanigans
- Facebooks Power Editor
- Twitter Native Platform
- Emma
- Marketo
8Digital Marketing Consist Of
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10What is SeO
- SEO means Search Engine Optimization and is the
process used to optimize a website's technical
configuration, content relevance and link
popularity so its pages can become easily
findable, more relevant and popular towards user
search queries, and as a consequence, search
engines rank them better. - Search engine optimization (SEO) is the practice
of orienting your website to rank higher on a
search engine results page (SERP) so that you
receive more traffic. The aim is typically to
rank on the first page of Google results for
search terms that mean the most to your target
audience.
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12Advantages of SEO
- You will increase the visibility of your brand -
With SEO practices you will build a community
that tomorrow will give you free publicity by
sharing everything you do with your
acquaintances. - You will become a market leader - The better
positions you occupy in the Google results page,
the closer you will be to dominating the market
through the Internet. - You will close more sales - If you are a
reference in your area , it is much more likely
that you will make a sale , since you have the
trust and support of an entire industry.
13Disadvantages of SEO
- SEO is not profitable at the beginning - At
first you will invest a lot of money and you will
not see the return. That is, you will make an
effort without receiving greater gain. Also keep
in mind that visits are not sales not all the
people who come to your website will buy from
you. - SEO requires more investment than other areas of
marketing (at the beginning) - One of the
downsides of SEO is that it is a lesser known
area of ??marketing than social media or
advertising .Being a subject in which most
agencies do not specialize, SEO services tend to
have high costs at the first change.
14- Black hat practices will make Google penalize you
- There are certain aggressive SEO practices
that manipulate the search engine to benefit from
great results in a short time. These tricks or
the better called black hat SEO is what Google
penalizes with falling positions in the ranking
or the removal of the website from the search
engine results. Trying false practices like
gaining inorganic traffic or using too many
keywords will not bring you any positive results.
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16PPC (Pay per click)
- PPC (pay-per-click), a model of digital
advertising where the advertiser pays a fee each
time one of their ads is clicked. Essentially,
youre paying for targeted visits to your website
(or landing page or app). When PPC is working
correctly, the fee is trivial because the click
is worth more than what you pay for it. - PPC ads come in different shapes and sizes
(literally), and can be made up of text, images,
videos, or a combination. They can appear on
search engines, websites, social media platforms,
and more.
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18Advantages of pay-per-click (PPC)
- Cost effective - because you only pay when a
user actually reaches your website, it can be
good value for money. You can choose to spend as
much or as little as you like. - Targeted - you can choose your audience
according to demographics like location, language
and device. - Measurable - PPC campaigns can be set up to
carefully measure effectiveness. You can
determine exactly how much your return on
investment is.
19- Customizable - as you run your campaigns, you
can make many small adjustments to improve based
on what works best. - Training resources - there are many (often free)
online courses and training materials to help you
develop your skills. - Fast - you will see the impact of your PPC
efforts almost immediately. Organic search engine
optimization (SEO) tactics can take months to
make a difference.
20DISADVANTAGES OF pay-per-click (PPC)
- Time investment - you can't just set up your PPC
campaigns and leave them. You need to invest time
into optimizing and improving to get the best
results. - Skills required - it can take some practise to
set up effective campaigns. Many businesses
choose to use a specialist agency. - Costs can quickly add up - if you aren't
monitoring and optimizing your campaigns to make
sure you get a return on investment, money could
be wasted. You will need to allocate budget for
PPC campaigns, unlike SEO tactics where the
investment is time and skills. - Clicks and visits don't always lead to sales -
you will need to convince the user to 'convert'
once they reach your website.
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22What is smm
- Social media marketing (SMM) is a form of
internet marketing that uses social media apps as
a marketing tool. - These social media platforms enable brands to
connect with their audience to- - build a brand.
- increase sales.
- drive traffic to a website.
- build a community of followers to share and
engage with content.
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24Advantages of smm
- Gain market insight - Your company's success
rate will skyrocket when you understand your
market. You can make it happen because you
understand what your customers want, why they
want it, and how they want it. - You can create organic content - Posting
organic content on social media for free is a
significant benefit for businesses. This gives
your company several opportunities to engage with
high-quality prospects for no cost. This is one
reason why companies want to use these platforms
. But you can not engage your audience by posting
just any stuff you desire.
25Disadvantages of smm
- Social media marketing has its cons. The
following are two of the most common disadvantages
of social media marketing - understanding human nature
- the reality that users may not be as kind as you
would like them to be. - Other disadvantages of social media advertising
platforms that you as a business owner should be
aware of include-
261. Allows Negative Feedback - Online is a place
where your posts can go viral in a snap. Before
sharing your content on social networking
platforms, you need to be cautious. Check it
several times before uploading it, so you don't
have to receive negative feedback and deal with
any shame. 2. At Risk of Possible Security
Breaches - With advancements in technology, many
hackers engage in malicious activities. So, take
these considerations carefully when planning a
new Facebook or Twitter profile. You can
constantly be monitoring it to ensure
you're protecting your website.
27Content writing
- A website content writer or web content writer is
a person who specializes in providing relevant
content for websites. Every website has a
specific target audience and requires a different
type and level of content.
28conclusion
- The study started with the aim to analyse the
different issues related to the digital
marketing. Based on the discussion it has been
found that in case of the digital marketing the
most important aspect is to connect with the
users. The ladder of engagement has shown the
approaches to attach with the customers. The
study has also revealed that in order to utilise
the digital marketing in an effective way, the
companies are required to design an effective
platform.
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