Title: SWOT Analysis for Strategic Management
1MIT University, ShillongSWOT Analysis for
Strategic Management
2What is SWOT Analysis?
- SWOT stands for Strengths, Weaknesses,
Opportunities Threats. SWOT analysis helps
companies to look at the internal external
factors objectively and take the decision and
plan the course of action accordingly.
- Strength
- Strength shows the tangible or intangible aspects
of the organization or capabilities. These can
include people, location, financial stability, a
stronghold in the market, unique products or
services, processes, or brand loyalty. - Weakness
- Weakness displays the negative points within the
organization that deter it from achieving its
goals or objectives. It can be ill-maintained
machinery, insufficient staffing, inadequate
training, wastage of resources, etc.
- Opportunities
- Opportunities include new markets, new target
audience, scope to increase production,
diversification, expansion, new machinery or
technology, Government norms, etc. These factors
contribute greatly to deciding the future course
of action for the company. - Threats
- Threats describe the factors that can hamper an
organizations growth profitability. They can
be natural calamities, political unrest,
restrictions on trade, redundancy of products,
restricted FDIs or imports exports, etc.
3Why SWOT is important?
- SWOT analysis helps companies to look at the
internal external factors objectively and take
the decision and plan the course of action
accordingly. - It helps the company to fix realistic targets,
prepare for impending threats and take policy
decisions to increase profitability. - Past present data are compared to measure the
performance of the company and prepare for the
future, making it a more practical way of
analyzing the scope of the company. - A SWOT analysis is essentially a way to get the
organization focused on specific goals, projects,
and objectives. Its an organized approach that
helps businesses identify ways to improve
efficiency and productivity.
4Learning Strategic Management Techniques
A decision-maker must have a strong knowledge of
strategy formation and the tools techniques to
be used. Hence one should undergo training and
acquire the required skill set. MIT University
is an institute that understands the current
skills gap in the market and strives hard to
reduce it. For this purpose, MIT University
offers Executive MBA (EMBA) in Project Management
course that covers the key concepts of Project
Management through case study and an interactive
approach. EMBA in Project Management imparts
the skills required to successfully execute
projects using the latest tools like Jira and
Microsoft Project. It also teaches the important
skills of people management, risk analysis, and
project planning, monitoring controlling.
5About MIT University, Shillong
- Set in the laps of natures haven, North-East
India, MIT University of Shillong, Meghalaya is
an integral constituent of MIT Pune. - MIT University, Shillong offers Executive MBA
programs across specializations such as
Marketing, HR, Finance, Supply Chain, Operations
Project Management. In addition to the
executive education, the University has matched
the pace with the changing times, and hence it
offers Certification programs in Innovation
User Experience Design and the most trending
Digital Marketing. It also offers a unique
program called the Post Graduate Program for
Executive education (PGPEx) in Design Thinking
Digital Transformation
6Advantages of MIT University, Shillong
- Live sessions Masterclass
- Case study discussions (Cases from Harvard, IIMs,
and other premium sources) - Dedicated student support team
- State-of-the-art LMS (Canvas)
- Regularly updated syllabus
- Industry experts as course faculty
- Harappa Education certifications
- Industry-relevant course offerings
- Self-paced learning
- Block pattern pedagogy
- Continuous Assessment for long-term knowledge
retention
7Contact Us
- Email id admissions_executive_at_mitu.edu.in
- Website mituniversityindia.edu.in
- Address Nongshiliang, Shillong, Meghalaya 793014
- Phone 91 7385554599
8Thank you