Aussie Small Business Trends In 2022

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Aussie Small Business Trends In 2022
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Introduction

• In 2021, businesses are faced with significant
  transitions and are now looking forward to 2022.
  After a 14-month pandemic period, companies are
  now looking for a digital transformation that
  will continue their focus on the future. This
  will include applying the best of 2021s lessons
  to become more agile.

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• Many small business owners are experiencing a
  decline in productivity as employers struggle to
  find workers. The government continues to spend
  insufficiently to prevent inflation from
  spiraling out of control. This is a severe
  threat. Many workers couldnt work for much of
  the last 14 months.
• Well discuss the top 7 Small Business Trends
  2022 for small businesses in the coming year and
  how business owners can prepare for the future.

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Purposeful Business

• Linked to authenticity, this trend is all about
  ensuring your organization exists to serve a
  meaningful purpose and not just serve up profits
  to shareholders. Purpose defines why the
  organization exists.
• Not what the organization is or what it does or
  for whom. Therefore, the purpose is different
  from the mission and vision. Importantly, a
  strong purpose has the promise of transformation
  or striving for something better be it a better
  world, a better way to do something, or whatever
  is important to your organization.

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Rise Of Remote Work

• Another important Aussie small businesses trend
  is the surge in remote work and freelancing. If
  youre a small business that depends on
  freelancers and remote workers, there are several
  ways to keep the work environment professional
  while making your staff feel supported from afar.
  
• Be sure to check in on your employees regularly
  using communication platforms such as Slack,
  Zoom, or Google Meets.

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Remote Work Benefits

• Workers can choose to live in areas with a lower
  cost-of-living
• Employees are more productive when there is a
  less idle chat at the office
• Employees have a better work/life balance when
  they spend less time driving.

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Flexibility At Work Places
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• Traditionally, organizations have been very
  hierarchical and rigid in their structures. But
  that is changing and with the so-called small
  business trend around, leaders recognize the need
  for flatter, more agile structures that allow the
  business to quickly reorganize teams and respond
  to change.

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• Before the rise in demand for knowledge-based
  jobs, remote work was slow to grow. However,
  forward-thinking employers saw the potential for
  remote work to increase their access to new
  talent pools as the internet grew in speed and
  employment became more digital. This new trend
  raised the efficient employee management
  platforms.

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Relying On Tech Support

• Almost 71 of growing Australian SMBs have
  reported that their businesses are thriving
  despite the pandemic because of digitization.
• In 2022, the uptake of cloud-based platforms and
  tools will multiply and as a result, the
  consumers and workers will continue to demand
  flexibility at their workplaces.

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Contactless Payments

• The pandemic saw a huge increase in people paying
  for goods and services using online payments or
  mobile cash apps like Venmo, PayPal, and Zelle.
  Its a trend that many believe will continue.
• And whether youre new to using cash apps or are
  a seasoned pro, you should be aware of a
  regulatory change on the horizon. From 1st Jan,
  the IRS will begin keeping a close eye on all
  business transactions of 600 or more made on
  cash apps.
• This differs from earlier statutes, where the IRS
  only received notification when business
  transactions made on these platforms reached the
  20,000 threshold.

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Personalizing Customer Service

• In 2022, its more important than ever to clearly
  define your target audience. Through
  understanding your customers behavior youll be
  better equipped to market your business or brand
  directly to them. Personalized customer service
  is about adapting services to the specific needs
  and wants of each of your clients.
• Aussie businesses today do not want to be
  bombarded with too many options and prefer a
  personal touch instead, expecting more businesses
  to know precisely what they want.

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Growing an Online Community

• By sharing quality content about your field of
  expertise, from webinars to blogs, youll be able
  to establish yourself as an authority in your
  industry and gain the trust of your audience.
• Webinars are professional classes, workshops or
  presentations delivered online, while continually
  engaging a larger audience. Other forms of video
  content you can create in a share include live
  streaming, a live QA, or an online course.

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Conclusion

• Another great way to support your community and
  keep it growing is by providing a forum where
  people can share and exchange ideas around your
  site. Creating a blog can also help solidify your
  voice in your field of business and continuously
  link you to your audience.
• Small Aussie Businesses are beginning to perceive
  that business as usual is not the only option and
  in turn, have begun embracing change. They are
  changing the way they take businesses for granted.