Promotional Sms - PowerPoint PPT Presentation

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Promotional Sms

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Successful SMS marketers are consistent in creating bulk messages that will contextually appeal to their audience, add something of value, and are sent to their target market at the right time. To be successful with your bulk S – PowerPoint PPT presentation

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Title: Promotional Sms


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Promotional Sms
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  • I was asked to make an advertisement promoting
    our attendance at a conference about twenty years
    ago, long before anyone had thought of using a
    text message to drive business.

3
  • The message was clear and the call to action was
    just what we needed to increase booth traffic.
  • Know More-Promotional Sms

4
  • The advertisement was stunning. Actually, there
    was just one issue with our advertisement. Due
    to a printing problem, the conference had already
    ended by the time our target audience received
    the newsletter.

5
  • Timing has always been a key component of
    marketing, and SMS marketing campaigns are no
    exception.If you can do that, you greatly
    increase the likelihood that your recipients will
    read and respond to your messages.

6
  • Determining the optimal time to send your
    promotional SMS can make the difference between
    text message campaigns that become case studies
    and those that fail to even catch your customers'
    attention.

7
  • If you send it out too early, your customers
    won't remember it when it's time for them to take
    action. It's too late and already over, just like
    with my newsletter ad.

8
  • Reaching your customers when they are most in
    need of your product or service, or when they are
    most likely to take action on your message, is
    what you really want when you send out
    promotional text messages.

9
  • A burger joint close to my workplace has been
    working hard to increase lunchtime business,
    particularly during the weekdays when customers
    are less likely to eat out.

10
  • hey tested their message and discovered that
    messages sent between 11 and 12 drove the most
    traffic, as opposed to sending it on Monday
    afternoon or Tuesday morning. They approached
    their clients just as they were beginning to get
    hungry and presented them with an alluring option.
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