DIGITAL MARKETING COURSE IN MARATHALLI

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(No Transcript)
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What is Sales Funnel?
A sales funnel also called a purchase funnel, is
the visual representation of the customer
journey, depicting the sales process from
awareness to action.
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Why is the sales funnel important?
Understanding the concept of sales funnels is
important because it's a useful model for
visualizing the customer journey from initial
awareness all the way through conversion.
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What are the sales funnel stages?
Stage 1 Awareness Stage 2 Interest Stage 3
Decision Stage 4 Action
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How To Create Content For Each Stage
Of The Funnel?
Top Of Funnel Blogging Social Media
Posts How-To Videos Webinars Middle Of
Funnel Case Studies Product Comparisons Lead
Magnets Bottom Of Funnel Free
Trial Consultation Offer
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How to build a sales funnel for your
business?
Create A Landing Page Create Buyer Personas
Offer Value Nurture Call-To-Action/Upsell Stay
Top Of Mind
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How To Optimize Your Sales Funnel?
The following marketing strategy will help you
optimize your sales funnel Use the R3MAT Method
to deliver the right message at the right stage
in the sales funnel.
Use a CRM Use Social Proof In Your Sales Funnels
And Marketing
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Measuring the Success of a Sales Funnel
A great way to measure the success of your sales
funnel is to track your conversion rates. Are
you capturing the attention of enough consumers
with your initial content? Do your prospects
trust you enough to give you their contact
information? Have you secured purchases from your
email drip campaign and other marketing efforts?
Do existing customers come back and buy from you
again?
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Final Thoughts
A sales funnel is a journey. A prospect discovers
your business, learns more about it, decides
which product they should buy, and finally makes
a purchase. As a business owner, your job is to
clearly define that journey and prepare a game
plan to move people from one stage to another.
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National Institute Of Digital Marketing
nidmindia.com