What is Contextual targeting

1
What is Contextual Targeting?

• Contextual advertising is the practice of
  contextual ad placement on web pages based on the
  content of those pages.
• It helps in targeting the relevant audience at
  the right time and place and thus leading to
  better conversions and higher ROI.
• An excellent example of this can be displaying
  utensil ads in a magazine of home decor products.

2
What is Brand Suitability?
How Does Contextual Targeting Work?

• Contextual targeting solutions offer ads
  depending on the content displayed and it focuses
  on what content is viewed.
• Marketers can offer a more relevant message and
  increase the likelihood of action by
  understanding the content on the page as well as
  the environment or site it appears on.
• Cookies track user activity and give first-party
  and third-party audience data to advertisers.
  Contextual data examines website content rather
  than user behavior and is only concerned with
  page-level information.

3
Interesting, right?

• This is just a sneak preview of the full
  presentation. We hope you like it! To see the
  rest of it, just click here to view it in full on
  PowerShow.com. Then, if youd like, you can also
  log in to PowerShow.com to download the entire
  presentation for free.