Regional influencer marketing India

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• Confluencr is the best regional influencer
  marketing agency in India with a network of
  content creators across social media platforms,
  in 16 countries. We have served international
  and national clients across FinTech, Consumer
  Tech, and other genres. Our propriety in-house
  solutions and content-driven influencer
  strategies have propelled successful campaigns
  for 100 brands.

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What are the dos and don'ts in micro-influencer
marketing?

• Micro influencer marketing is one of the new and
  powerful strategies followed by businesses to
  increase their brand awareness and grow through
  them. Also, micro-influencers have come a long
  way to serve themselves as a powerful solution to
  businesses for choosing them to connect with
  their audiences and promote brands through them.
  Today in this blog post we will learn that if you
  are looking for micro and so to partner with what
  should you look for and what should you not? So,
  let's begin with this.

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What are the don'ts you need to ignore while
looking for micro-influencer marketing?

• 1 Focus only on the number of the followers
• While you are trying to hire a micro-influencer
  for your brand, do not only focus on the number
  of followers they have with them. Do not judge
  them with their reach among the people. Ensure to
  check out their previous work and the companies
  they have worked with.
• 2 Don't give unclear information to your
  influencer.
• Do not let your influencer have half information
  about your brand, your business, or what your
  goal is. As this will need to create
  miscommunication in the future and lead to a flop
  marketing strategy.
• 3 Work with them for brand awareness
• Avoid using the influencers just for the
  promotion of your product or brand awareness in
  the market full stop as this will lead to errors
  in detecting your parameters of success and even
  cost you high.

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• 4 Loosen your contact once work is done
• Do not lose contact with those micro-influencers
  if your campaigns have taken place or your work
  is done. As this will lead to a wrong impression
  among the influencers about your brand and
  company and can even lead to a bad relationship.
• 5 Only use Instagram for your campaign
• Another thing you need to avoid is only using
  Instagram for your brand promotion or customer
  attraction. As this will lead to using half the
  capability of your Influencer and neglecting its
  reach over other platforms.
• 6 Rush the influencers
• Avoid rusting your influences or bothering them
  about creating content or promoting your brand as
  this will mishap your image among them.

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What are the do's you need to ensure while
looking for micro-influencer marketing?

• 1 Look for their previous work
• While you are hiring or partnering with
  micro-influencers do not forget to look for their
  previous work or companies they have worked for.
  Do always try to find their niche in the market
  as this will help to determine the right
  influencer for yourself.
• 2 Allow your influencer to have complete
  knowledge about your brand.
• Do always ensure that your influencer has
  complete information about you, your brand, and
  your product as well as the influencer knows what
  is the motive of your product, what you want to
  convey through your brand, and what is the goal
  of your campaign. Also, define your success
  parameters to the influencer as this will help
  you to have great communication between you two.

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• 3 Allow your influencer to keep their views.
• Always initiate your influencer to give their
  views and thoughts about your campaigns and the
  message you want to convey to society. This will
  help you to create a good relationship as well as
  also help you to know the other's perspective
  towards your campaigns.
• 4 Offer fair negotiation
• Every influencer works for a pay range. So, while
  partnering with your micro-influencer, do always
  offer them a fair negotiation price so that they
  feel comfortable working for you and work with
  their full zeal. A barter influencer marketing
  platform can help you to choose the best
  micro-influencer in your pay scale.
• 5 Set a time limit
• Be sure to schedule a starting day and ending day
  before getting into the contract as this will
  help you to set your parameters accordingly. Do
  always ensure to ask about the availability of
  your influencer as this will help you to build
  trust and loyalty among them.
• 6 Appraise their work
• Micro-influencers are small influencers who fully
  stop more than their pay scale focusing on the
  appraisal and audience connectivity. So, whenever
  your campaign is successful or brand promotion is
  great do not forget to appraise their performance
  as this will help them to grow and work with full
  confidence.

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Conclusion



Micro influencing can be a great marketing
strategy if it's done in the right manner. Do
follow the above tips and strategies to have
efficient marketing. We as an influencer
marketing agency do look to curate the needs of
businesses in terms of hiring any kind of
influencers for their brand. Do always feel free
to reach us!

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Thankyou