The marketplace conference

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HOW BEWAKOOF.COM IS FOCUSING ON STRENGTHENING
ITS SOURCING AND VENDOR BASE?
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Mumbai-based D2C brand Bewakoof.com has
completed 10 years of its inception in
2022. Bewakoof.com product basket includes tees,
boxers, hoodies, sweatshirts, athleisure, and
sportswear etc., both for men and women.
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Bewakoof is annually sourcing around 5 million
garments and is geared up to add new vendors.
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The companys emphasis is on strengthening its
sourcing base and letting sourcing team lead the
vendors from the front.
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Growing volumes and variety in products are an
intricate part of our sourcing. Prabhkiran
Singh, Founder and CEO, Bewakoof.com
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With increasing vendor base, vendor development
is an inevitable part, says Prabhkiran.
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To speed up the process, the brand works on SAP
but vendors have their own software to maintain
and we respect their time and action plans,
mentions Prabhkiran
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The company prefers vendors having good
infrastructure and machinery to manufacture the
desired quality of garments.
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Supply risk, long process cycle and lack of
strategic alignment with vendors are some
challenges brand had faced and has overcome them
by working with a few strategic vendors and
building a deep relationship with them over time.
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PRESENTS
29th September, 2022 Le Meridien, Gurgaon
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