Reshaping E-commerce with Artificial Intelligence

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Reshaping E-commerce with Artificial
22 Jul 2022

• Intelligence
• Posted By AdminPersonE-Commerce
• Artificial intelligence has been the buzz for
  many years now, and unless you are living under a
  rock,
• you very well know what it is. The Artificial
  Intelligence or AI technology has been leveraged
  in many aspects across industries and businesses.
  What can / has it done to the E-commerce industry
  thus far?
• Most of the E-Commerce app giants that
  offer product recommendations are enabled
  by AI technology. These E-Commerce giants
  manage to upsell and cross-sell products on their
  websites purely using the AI recommendations and
  machine learning technologies.
• The consumer behaviour can be determined by
  analysing their previous spending habits. Using
  this available data, the E-Commerce
  businesses can offer better products at the
  right time. With a satisfying shopping
  experience and smoother check-out
  procedures, consumer loyalty is
  guaranteed.
• 4 Ways AI has reshaped E-Commerce
• Enhanced Customer Service
• The newly built virtual assistants and
  chatbots are enhancing the way
  customer support is experienced through AI.
  They are built to be more intuitive and
  human-like in their questions and responses.
  With relevantly asked questions, the
  chatbots in an E-Commerce website are able
  to provide targeted suggestions on purchases. The
  virtual assistants also provide 24/7 support to
  solve issues, answer any real-time queries or
  even cross-sell products to consumers.
• All these newly added abilities to a virtual
  assistant are possible with artificial
  intelligence.
• Improved sales
• When a consumer is browsing through the products
  list on an E-Commerce website, there is often
  recommendations / suggestions for similar
  products. This cross-selling / upselling is
  possible with AI as mentioned earlier. Along with
  this, sometimes there pops up incentives like
  limited-time deals with

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• slashed prices on the same products to
  encourage the consumer. The price
  optimization and upselling improve sales.
• Personalized shopping experience
• Personalization of every service or sale is the
  most sought-after experience in most industries
  these days. It can often make or break a
  deal. With such expectations from consumers,
  E-Commerce businesses have to personalize
  shopping experience to improve sales
  and brand loyalty. Businesses are constantly
  improving their product recommendations /
  suggestions to ensure better sales too.
• Consumers who arrive via website searches
  on the E-Commerce platform should have a
  good experience in finding their desired product
  or service to be able to convert them into sales.
  The AI leveraged search engines can use machine
  learning to internalize the search and give out
  accurate results.
• Artificial intelligence also helps in generating
  relevant product description that is helpful in
  educating the consumer about the product.
  Since the manual product description
  generation takes much longer this can be
  simplified with AI.
• Efficient inventory management
• Maintaining an efficient inventory with updated
  stocks is essential for an E-Commerce. For
  efficient management, AI is used based on data
  points like,
• previous sales records
• changing demands for certain products according
  to the latest trends or fashion
• any possible roadblocks in supply-chain
  management
• Conclusion

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? Tags Artificial Intelligence , E-Commerce
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