what is social media marketing

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WHAT IS SOCIAL MEDIA MARKETING?
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AGENDA

• What is Social Media Marketing? Benefits of
  Social Media Marketing.
• Which is the Best Social Media Platform for
  Marketing?

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What is Social Media Marketing?
Social Media Marketing (SMM) is the utilization
of social networks--the platforms that allow
users to create communities and share information
to build an image for a business, increase sales,
and boost the traffic to websites.
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Benefits of Social Media Marketing
Increase Web Traffic Utilizing social media to
advertise your products and services can
significantly increase the amount of traffic on
your website. Since people are extremely engaged
and social media is the perfect platform to
publish your content and attract users with
catchy headlines and other strategies that are
effective. Improve Conversion Rates Social media
networks can send lots of people your way
however, they also assist in removing
uninterested users since they permit users to
offer more information than, for instance,
results from a search engine. So, the majority of
people who come from social media advertising are
more likely of leaving information, get in touch
with your business, and eventually, be converted.
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Benefits of Social Media Marketing

• Enhance Communication with Your Audience Social
  media marketing can assist businesses to
  establish new lines of communication that lead to
  seamless communication and is a fantastic way to
  share content with and establish a strong
  relationship with their audience. Certain
  companies have taken it a step further and have
  made use of social media as their primary
  internal communications channels.
• Generate More Leads and Sales Facebook as well
  as other platforms for social media have become
  an excellent source of high-quality leads that
  have a good likelihood of becoming customers. Due
  to their nature as social media themselves, they
  could aid in monitoring satisfaction to ensure
  customers are happy and improve the odds of
  getting referrals or repeat business.

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Which is the Best Social Media Platform for
Marketing?
Content is essential for almost every social
media platform, however, the strategy and
networks you choose to use will differ based on
the target audience. To help you develop your
marketing plan it is essential to develop buyer
personas that provide specific details of what
you want from your customer. They can help you
identify the groups you wish to reach and design
more effective marketing materials that will
appeal to the right target market. There are
numerous well-established social networks, and
some newer ones However, the top networks have
come up with powerful marketing tools that aid
companies in promoting their products.
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