PPC PPT

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WELCOME
PAY PER CLICtf PRESEtfTATIOtf
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WHAT IS PPC ?

• ( PAY PER CLICtf )
• Pay-per-click is a web publisizing model used to
  direct people to sites, in which a promoter pays
  a distributer when the advertisement is clicked.
  Pay-per-click is typically connected with
  first-level web search tools.

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Popular PLATFORMS OF PPC OR MOST COMMON
PLATFORMS OF PPC
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PPC is used for all types of campaign Goals
including
PPC is targeted based on Keywords, users
Interests, contextual Targeting and Remarketing.

• Generating Leads
• Increasing sales
• Promoting Brand Awareness

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EXAMPLE
Assume in the event that we check anything in
google for example (pillows for bed ) as
displayed in the picture we got numerous
notices, so assuming we click on a specific
commercial the sum will be charged for the
specific advertiser.
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WHAT IS THE USE OF PPC ?
PPC IS MEASURABLE AND TRACKABLE Quick Entry PPC
Works Well With Other Marketing Channels

• PPC Contributes to Business Goals
• You're in Control
• Incredible Targeting Options
• A Wealth of Marketing Data

Rashi
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PPC VS SEM VS SEO
PPC IS ANY FROM OF PAID ADVERTISING WHERE
ADVERTISERS PAY FOR EACH CLICK ON THEIR ADDS
SEM WHEN ADVERTISERS PAY FOR THEIR WEBSITE TO
APPEAR ON SEARCH RESULTS PAGE SEO IS WHEN
MARKETERS OPTIMIZED THEIR WEBSITE AND THEIR
CONTENT TO APPEAR ON THE SEACRH RESULTS PAGES
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