How to Monitor and Respond to Online Reviews

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How to Monitor and Respond to Online Reviews
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Daily monitoring your online reviews will help
you safeguard your brand against fake negative
reviews. Have a look at different ways to how to
monitor and respond to online reviews with this
blog. Meanwhile, responding to online reviews
will help you project an honest, welcoming, and
helpful brand personality. Your timely responses
can also help you get an edge over your
competition and optimize your Google My business
listing. So, lets look at how you can monitor
and respond to online reviews for businesses!
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• How to Monitor Online Reviews for Businesses
• Shortlist Relevant Review Sites- Make a list of
  all relevant review sites that you wish to
  monitor. Ideally, you want a mix of general,
  local, and industry-specific sites to get a wide
  array of reviews. You can also engage with your
  customers and ask them which review sites they
  frequent. Research your competitors to see which
  review websites they are active on.
• Monitor the Reviews- You can use an online review
  management software to monitor your reviews or do
  it manually. The latter will certainly be
  time-consuming. Most review sites send a
  notification to your registered email address
  when a new review is published. Keep track of the
  frequency of your reviews, the volume of positive
  versus negative reviews, and the action that you
  take to tackle each review. Record any changes in
  the review count on all platforms. If the volume
  of reviews decreases, take the required action to
  remedy that.

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• Keep a Record of Your Reviews- Gather the reviews
  in one central location. Use a word cloud
  generator to make sense of the compiled data. It
  will highlight common phrases and words across
  the reviews, which will give you an idea of what
  people are liking and disliking about your
  business and products or services.
• How to Respond to Online Reviews- Heres how you
  can respond to your online reviews timely
• Use a Review Management Tool- You can use an
  online review management tool and respond to your
  reviews via your dashboard. It will streamline
  the process and help keep track of the reviews
  that you have replied to and the ones that you
  havent.

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• Try to be Proactive- Set a designated time in
  your daily schedule to monitor and reply to your
  reviews. Try to respond to the negative reviews
  first to curtail their impact and resolve any
  disputes right away. Encourage the reviewer to
  communicate with you off the review site by
  calling or emailing you. Once you have resolved
  their issue, request them to update or amend
  their review to reflect the steps you took to
  remedy the situation.
• Create a Variety of Canned Responses- You simply
  cant create a unique response for all of your
  reviews. Its best to develop various canned
  responses that you can use to reply to the
  reviewer. At the very least, have a standard
  reply that you can amend and customize based on
  the original review.
• Establishing and upholding a positive online
  reputation is no mean feat. It requires timely
  and appropriate monitoring of online reviews for
  businesses. Let Marketing Tiki help you manage
  your online reviews. We will use our review
  management software to help your small business
  soar to new heights of success. Contact us today!

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THANK YOU
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