benefits of seo

1
Benefits of digital marketing

• 1. It Boosts Your Credibility
• A site that ranks high on search engine results
  pages is typically considered high-quality and
  trustworthy by search engines, and this, in turn,
  boosts the credibility of your business. Spend
  time improving and adding content to your site,
  increasing your site speed and researching
  keywords to help your site rank even higher.

2
2. It Doesn't Have To Cost You Anything

• Apart from time if you handle it yourself, SEO
  does not cost anything like other marketing
  strategies such as pay-per-click. Search engines
  crawl your site 24/7, promoting useful content
  and helping you find new customers organically.
  To make the most of your SEO efforts, allocate
  some of your time to reviewing the content on
  higher ranking sites within your niche, and aim
  to write content that's better than theirs. Then,
  share your content on your social platforms.

3
3. It Supports Content Marketing

• Original content and SEO work hand in hand by
  creating helpful content for visitors, including
  text, images and videos, your site will rank
  better in search results. But SEO can support
  your content marketing efforts too. Make sure
  that your content is high quality and optimized
  for keywords you want to rank for, and since
  search engines like freshness, update your
  content regularly.

4
4. It Maximizes PPC Campaigns

• Unpaid (SEO) and paid marketing strategies (PPC)
  work fantastically well together. PPC helps your
  site appear at the top of paid search results,
  while SEO does the same thing organically. Having
  both results appear at the top of the search
  engine results page boosts your brand's
  credibility and shows that you are not merely
  throwing money at advertising to be on top. You
  can use SEO to maximize your PPC campaigns for
  example, a high-ranking page may do even better
  if you use it as part of PPC advertising,
  especially if the keyword has a low
  cost-per-click.

5
5. It Gives You A Competitive Advantage

• Your competitors will likely be investing in SEO,
  which means you should too. Those who invest
  heavily in SEO often outrank the competition in
  search engine results and gain market share. If
  you consider that results on the first page of a
  Google search get over 90 of traffic, you cannot
  afford not to be there, especially if your
  competitors are. Start by identifying your
  competitors, analyzing their strengths and
  weaknesses, and creating and managing your online
  reputation. Then, ensure that your site loads
  fast and is mobile-friendly, make the best
  content possible, and focus on providing the best
  user experience.

6
6. It Can Help You Reach More People

• While many marketing campaigns tend to focus on a
  defined target audience, SEO can help you attract
  anyone with intent at a given point in time, no
  matter what stage of the buying funnel they are
  in. If you target keywords rather than
  demographics as you might with PPC or social
  advertising, you can attract more prospects who
  may be interested in doing business with you.
• Create a list of keywords you would like to rank
  for. Then, use keyword research tools to expand
  it. Finally, use competitive research to refine
  your list by identifying who your competitors
  are, what keywords they are ranking for and where
  they have backlinks, and use this information to
  create a better SEO strategy.