Why Page Speed Matters In SEO ?

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Why Page Speed Matters In SEO ?
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What if you could boost organic rankings, lower
your cost per purchase, and increase conversion
rates across all marketing channels by tweaking
just one component of your digital
marketing stack? It turns out that you can, and
that ignoring page speed optimization is costing
you money.
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Every on-site strategy, technique, and metric
that marketers are focusing on today is
influenced by page speed, and your sites
infrastructure is foundational to your marketing
stack. How well the website performs has a
positive or negative effect on any user who
interacts with it. If youve been paying
attention to Googles changes on both the paid
and organic sides over the last few years, youll
notice that how well your site performs is only
going to become more relevant.
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Improving page speed improves the websites
ability to attract more visitors. On your
website, increasing page speed increases
interaction and conversion rates. Page loading
time is significant.Google has revealed that Core
Web Vitals will be used in its algorithm for
evaluating websites for organic search rankings
starting in May 2021. Googles experience signal,
Core Web Vitals, is an attempt to prioritize
website accessibility and user experience using a
set of predefined metrics.
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The Core Web Vitals arent brand new theyre
simply a different way of measuring traditional
site results. Oh, and Google has officially
stated that they are relevant, so now everyone is
concerned.If youre a marketer working on a
slow-loading platform, the Can update may cause
you to fall further behind. Core Web Vitals and
overall page speed would be more significant than
the limited ranking factor weve seen in the
past, if the effort Google puts into this update
is an indication of importance. A quicker site
would help boost rankings on any search engine
that considers user experience in addition to
Googles Core Web Vitals. If users are less
likely to return to the search results after
clicking on your result due to speed, search
engines will notice that your site is more
popular than others and will rate you higher.
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Thank You