On Page SEO

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Digital marketing - on page SEO
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Importence concept of - on page SEO

• 1. Title
• 2. Meta Descriptions
• 3. Content Optimization
• 4. H1 Tags
• 5. URL Optimization
• 6. Image Alt Tag Optimization
• 7. Robots.txt
• 8. Sitemap.xml
• 9. Website speed
• 10. Click through rate CTR
• 11. Usage of HTTP
• 12. Keyword Optimization
• 13. Website Speed
• 14. Google Algorithms

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Search engine optimization is the process of
improving the quality and quantity of website
traffic to a website or a web page from search
engines. SEO targets unpaid traffic rather than
direct traffic or paid traffic.

• SEO- Search Engine Optimization

• What is SEO ?

• SEO stands for search engine optimization, which
  is a set of practices designed to improve the
  appearance and positioning of web pages in
  organic search results.

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A title is a document that shows legal ownership
to a property or asset. A title can represent
ownership of a real or physical asset or
intangible property.

• Title -

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Content Optimizations -
Content optimization is the process of making
sure content is written in a way that it can
reach the largest possible target audience. The
process of optimizing content should include
making sure associated keywords are present,
adding meta and title tags, and relevant links.
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A meta description tag generally informs and
interests users with a short, relevant summary of
what a particular page is about. They are like a
pitch that convince the user that the page is
exactly what they're looking for.

• Meta Descriptions -

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The H1 tag is an HTML heading that's most
commonly used to mark up a web page title. Most
websites use CSS to make the H1 stand out on the
page compared to lesser headings like H2, H3
Etc.

• H1 Tags -

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After choosing a domain name, optimizing the URLs
for your pages is the next SEO step. SEO for your
page URLs is important because keywords in the
URL are a ranking factor and short and
descriptive URLs can help with link building and
user interaction.

• URL Optimization -

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Robots.txt

• Robots.txt -

• A robots. txt file tells search engine crawlers
  which URLs the crawler can access on your site.
  This is used mainly to avoid overloading your
  site with requests it is not a mechanism for
  keeping a web page out of Google. To keep a web
  page out of Google, block indexing with noindex
  or password-protect the page.

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An XML sitemap is a file that lists a website's
important pages, making sure Google can find and
crawl them all. It also helps search engines
understand your website structure. You want
Google to crawl every essential page of your
website

• Sitemap.xml -

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• Keyword Optimization -

• Keyword optimization (also known as keyword
  research) is the act of researching, analyzing
  and selecting the best keywords to target to
  drive qualified traffic from search engines to
  your website.

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• Images Alt Tag Optimization -

• The ltimggt tag creates a holding space for the
  referenced image. The ltimggt tag has two required
  attributes src - Specifies the path to the
  image. alt - Specifies an alternate text for the
  image, if the image for some reason cannot be
  displayed

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The Site Speed reports show how quickly users are
able to see and interact with content. You can
identify areas that need improvement, and then
track the extent of those improvements. The Site
Speed reports measure three aspects of latency
Page-load time for a sample of pageviews on your
site

• Website speed -

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• Click Through Rate CTR -

• CTR is the number of clicks that your ad receives
  divided by the number of times your ad is shown
  clicks impressions CTR. For example, if you
  had 5 clicks and 100 impressions, then your CTR
  would be 5. Each of your ads, listings, and
  keywords have their own CTRs that you can see
  listed in your account.

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• Google Algorithms -

• Google's algorithms are a complex system used to
  retrieve data from its search index and instantly
  deliver the best possible results for a query.
  The search engine uses a combination of
  algorithms and numerous ranking factors to
  deliver webpages ranked by relevance on its
  search engine results pages (SERPs).

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Hypertext transfer protocol

• Usage Of HTTP -

• Hypertext Transfer Protocol (HTTP) is an
  application-layer protocol for transmitting
  hypermedia documents, such as HTML. It was
  designed for communication between web browsers
  and web servers, but it can also be used for
  other purposes.

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Thank you

• Digital Marketer_Kaushik Dumaniya