Digital Marketing

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Today's Most Fastest Growing Industry
DIGITAL MARKETING
Today's Most Fastest Growing Industry
Today's Most Fastest Growing Industry
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(No Transcript)
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Internet Marketing
Types of Internet Marketing Strategies

• Search Engine Optimization
• Search Engine Marketing
• Pay Per Click or Pay Per Call
• Content Marketing
• Social media marketing
• Email marketing
• Influencer marketing
• Affiliate Marketing
• Reputation marketing

Digital marketing is the component of marketing
that uses the Internet and online based digital
technologies such as desktop computers, mobile
phones and other digital media and platforms to
promote products and services.
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What Is Internet Marketing?
What Is Internet Marketing?
How Internet Marketing Works
Internet marketing uses customers' online
activity to connect them with a business by
reaching them in a variety of places on the
internet. The types of internet marketing a
business uses will depend on the business model,
types of products, target customers, budget, and
more.
Internet marketing is an all-inclusive term for
marketing products and services online. This
includes a variety of methods and platforms for
communicating with customers, such as website,
email, social media, and online advertising.
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Email Marketing Email marketing is the act of
sending a commercial message, typically to a
group of people, using email. In its broadest
sense, every email sent to a potential or current
customer could be considered email marketing. It
involves using email to send advertisements,
request business, or solicit sales or donations
Website Content and Design

• A business website allows customers to
• Find your business online
• Learn your business's location or contact
  information
• Discover your products or services
• Sign up for your email list
• Request more information
• Make purchases

Social Media Social media are interactive
digital channels that facilitate the creation and
sharing of information, ideas, interests, and
other forms of expression through virtual
communities and networks.
Blog A blog is a discussion or informational
website published on the World Wide Web
consisting of discrete, often informal
diary-style text entries. Posts are typically
displayed in reverse chronological order, so that
the most recent post appears first, at the top of
the web page.
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