Learning Off-page SEO - PowerPoint PPT Presentation

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Learning Off-page SEO

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We provide vast knowledge about Search Engine Optimization for learning. Including Off-Page SEO, On-Page SEO, and Technical SEO basics to expert level. – PowerPoint PPT presentation

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Title: Learning Off-page SEO


1
Learning Off-Page SEO
Off-page SEO (also called "off-site SEO").
Off-page SEO refers to all SEO tactics that
don't comes under updating or publishing content
to your website. Off-page SEO involves all
actions taken to influence your search engine
ranking that fall outside of your website. This
can include building backlinks, being active on
social media, and guest blogging. Search engines
weigh many factors when determining a page's
ranking. Off-page SEO is one of the important
parts of successful SEO strategy. Off-page SEO
creates backlinks outside the website.
Consider off-page SEO as building your site's
domain authority. Without this, your site might
struggle to outrank websites with higher
authority. Higher authority websites tend to
rank better than those with low or no authority
because search engines consider them more
trustworthy, credible, and relevant.
2
  • Off-Page SEO Types
  • Off-Page SEO is "link-building" that takes place
    across the world wide web using various methods.
    The following steps define off-page techniques.
  • Profile Linking
  • Social Bookmarking
  • Business Citation
  • PDF/Ppt Submission
  • Brand Awareness
  • Answers to the questions
  • Submission of an image
  • Forum Posting
  • Submission of an article
  • Link building that is relevant
  • Guest Posting
  • Profile Linking
  • The process of creating a profile on other social
    media sites that includes link to your website
    is known as profile linking.
  • Social Bookmarking

3
Business Citation Business citation is used for
small businesses to grow better
locally. PDF/Ppt Submission The process of
submitting a PDF file to any website in order to
gain maximum visibility across the online
platform. Brand Awareness The process of
creating influential videos, audios, images,
content, and referral campaigns to achieve
maximum visibility is referred to as Brand
Awareness. Answers to the questions It's a
powerful off-page strategy for attracting high-
quality traffic to your website. Submission of
an image The process of submitting your brand's
images to various platforms with effective
descriptions and tags. Forum Posting
4
It refers to participating in various forum
platforms where you follow threads relevant to
your niche and answer back with a link to your
website. Submission of an article After profile
linking, article posting is one of the most
influential types of Off-Page. Link building
that is relevant In Off-Page SEO, relevant link
building is as important as "breathing to a
person."
Guest Posting Guest posting refers to writing
blogs and posts on other platforms in order to
increase the amount of traffic to one's own
website. The term "guest post" refers to a piece
of content that promotes brand awareness.
5
Importance of off-page SEO
Learning Off page SEO helps build a website's
recognition and domain authority. Without it,
your site will continually rank below other
websites that already have a more substantial
lead. While links are not the only off-page
signals that Google's algorithm applies to rank
a site, it is perhaps the most vital part of all.
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