What Are SEO On-Page Factors.pptx

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How On-Page SEO Works?
Make Your Website Reach To Potential Customers
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• SEO is a simple yet most effective digital
  marketing strategy that can rank your website on
  the first page of Googles search engine results.
• On-page is vital to Search Engine Optimisation
  (SEO) because it helps Google understand your
  website content word-by-word. The clearer the
  content is, the higher youll rank in search,
  which will help you generate more organic
  traffic, conversion rates, and revenue.

Delve into our On-page SEO checklist make your
website reach to potential customers organically!
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Select Well-Researched Keywords

• By including right keywords before optimising
  your website or other digital marketing handles
  can help you rank on the first page of Google.
• You can use Keyword Research Tools to search what
  people are searching for related to your business
  niche and create a list of targeted keywords.

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Understanding Search Engine Algorithms

• Every search engine uses specific metrics or
  algorithms to rank web pages on its portals. For
  instance, Google uses the PageRank (PR)
  algorithm, which counts the number and quality of
  links to a web page and roughly determines the
  importance of your website.
• Your chances of ranking at the top of the search
  engines are higher when your content is clear and
  informative.
• Also, these algorithms will help you
  strategically optimise your content and improvise
  Keyword Performance Index (KPIs).

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Choose SEO-friendly URLs

• URL, an acronym of Uniform Resource Locator, acts
  as a building block of your website, and when
  correctly optimised, it can help you get organic
  traffic.
• Inculcating simple yet commonly-used keywords in
  the URLs can increase the visibility, which in
  turn improves the chances of the links being
  clicked. Also, it helps enhance your PageRank.

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Optimise Your Website Content

• Google or any other search engine goes through
  every word and phrase of your website content to
  check whether your web pages are legit to rank on
  its first page or not.
• When your content is clear and informative, your
  chances of ranking at the top of the search
  engines are higher. By including keywords in
  headings, meta tags, and meta titles to help
  Google boost your visibility on result pages.

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Conclusion

• It goes without saying, the most crucial part of
  any SEO strategy is patience. While implementing
  a digital marketing campaign, it is essential to
  understand that the desired outcomes may take
  weeks or even months, even if you have done
  everything correctly.
• Now that you have a better idea of On-page SEO
  determinants, make sure you keep them in mind
  with every web page you create.

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