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Top 6 Best Strategies for Creating Customer
Education Content Hybrid Workforce
Let's Know About the Top 6 Best Strategies for
Creating Customer Education Content Hybrid
Workforce In this blog, you will learn how a
new-age hybrid workforce demands the change in
learning content strategies for LD departments.
By creating an adaptable learning strategy - your
customer training program can stay progressive
for the long run. All of us know about the
importance of best strategies for creating
customer education content. If you implement
best strategies for creating customer education
content in your customer education program then
you will get more impactful result. So let's
learn which are the best strategies for creating
customer education content.
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• Also, the factors about how enabling a learning
  management system (LMS) in your content
  distribution strategy can become your access to
  wider audiences. Know the best strategies to
  create your learning content through - 6 best
  strategies for customer education content
  creation.
• You can also download this free blog for later
  touchpoints in your content strategic stage with
  your LD team and project managers.
• To give you an outlook of how dedicated SaaS
  companies are in structuring their future hybrid
  work model, Here is how Hubspot is planning to
  manage its new hybrid workforce
• From January 2021 they allowed employees 3 work
  options.
• From the office You come into a HubSpot office 3
  or more days per week. You have a dedicated desk
  for your laptop, monitor, family photos, and
  anything else that makes your workplace truly
  yours.
• The Flex You come into a HubSpot office 2 or
  fewer days per week. When you come to the
  office, youll be allocated a hotel desk, which
  will be organized by the team when possible.
• From home You work the majority of your time in
  a HubSpot-approved entity.
• Why mention all these plans timings? Two
  reasons
• Customers are changing their work environment.
• Access to remote working support.

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1. Adapt to Blended Learning
Here Are the Best Strategies for Creating
Customer Education Content Hybrid Workforce You
Can Use.

• Creating a learning experience for a hundred
  thousand people and million-plus learning items
  and planning to execute it in a personalized way
  is not an easy task. Moreover, if it is not
  deployed at the right time for the right person
  - your entire efforts and time spend on curating
  content becomes useless.
• Our leaders are building their strategies to
  connect to those who are better faster in
  building digital content give our people
  access hands-on. -Simon Brown (Chief learning
  officer, Novaris)
• To create a variance of learning content in the
  age of the hybrid workforce, you need hands-on
  learning solutions to cater to your different
  sets of customers.
• Heres why the only 11 learning in your LD
  course deployment might not be the best strategy
• 60 of SaaS companies are adapting to remote
  culture post-2021.
• 16 of employees in Top SaaS companies prefer WFH
  to in-office.
• 91 of remote job posts grew on Linkedin
  post-March 2021.
• It is not that 11 interaction or classroom
  learning wont be of any use shortly. Many
  companies believe that LD courses are best
  catered to once they are deployed in person.

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Also, an employee retains at a higher level when
they are in a classroom environment. But, not to
forgot how times have changed the entire
corporate working paradigm - Your LD needs
blended learning courses to execute your
customers where ever they are.
What is Blended Learning?
Blended learning is an approach to educate your
customers with both online learning materials
traditional classroom methods inclusive of online
interactions. It requires a physical presence of
a student a trainer, with some elements of
student control over time, place, and medium.
Benefits of Blended Learning (Companys
Perspective)

• Reduced 11 Training Courses Cost (Travel,
  accommodation, and printed training material) .
• Better learner engagement Online gamification
  and webinars.
• Greater ROI.
• Easy to track learners training completion or
  pending status.

Benefits of Blended Learning (Learners
Perspective)

• Self-paced learning Convenient flexible for
  remote learners.
• High comprehensive understanding According to
  academic research.
• Social learning is supported Interaction with
  trainers, instructors, and fellow learners.

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2. Enable LMS - Planning, Development, and
Distribution (Continuous LD model)

• If you have a hybrid workforce - you need to
  update your distribution model. You need a
  continuous adaptive strategy that applies both
  for remote workers and office ones.
• Typically, the customer training program is owned
  by a single team - The customer success team.
  But, that doesnt mean that other teams shouldnt
  get involved.
• Planning out a combined effort to deploy your
  customer education content covers each area of
  how well you know your customers. As an example
• Customer success team creating course content
  while developing managing the LMS.
• Sales team Subject matter experts customers
  insights.
• Customer support team Improvement through
  customer insights.
• Design team Course design creation.
• How LMS becomes a need in a Hybrid environment?
• Single-channel distribution for different working
  environments.

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• Curate diverse learning content for specific
  training through AI support.
• Self-paced learning programs designed for
  different working profiles.
• How you will create your learning content depends
  majorly on how you distribute it. So, updating
  your distribution channel will ensure that your
  remote learners dont feel left behind envision
  their career progression wherever they are.
• Update Your Content
• It real tricky to understand sometimes what type
  of content would be best for your customers.
  Therefore, its best to create a content audit to
  identify where your organizations content
  strategy stands.
• Start by asking few questions
• What type of training resources are we currently
  giving our customers?
• What teams are involved in the customer training
  process?
• What tools are we currently using to train our
  customers?
• What is our internal data telling us?
• What are internal teams and our customers saying
  about the training program?
• After you create a full content audit basis on
  such questions - develop learning objectives.
  When you have an overall goal in your online
  training strategy, you can easily plan out
  training courses that will have a definitive
  outcome for learners as well.
• Researching and planning your learning content on
  basis of customer-centric goals helps your
  organization in the long run. From curating and
  streamlining training courses to defining KPIs,
  it is the stage that will boost your chances of
  getting the training right.

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• A good LMS can provide you to add multiple
  content formats into your courses. Also, by doing
  this you will keep your learners engaged.
• Dont forget to dig into the resources you
  already have - you have a gold mine already. It
  can be an eBook written by your marketing head,
  or decks handed out by your sales guys, or even
  internal guides. Take a keen look at your
  current assets to check if the content fits for
  repurposing into training courses.
• Be Accessible to a Wider Audience
• Many SaaS companies are opting for freemium
  membership of their education program to reach
  the broader new customers and existing audiences.
  Beyond boosting customer engagement, this
  strategy also helps generate brand awareness
  during challenging times - goodwill in social
  impact.
• Also, make sure that you employ the right
  technology while curating your content strategy
  so that you can scale, improve and repurpose
  your training impact later on.
• For example, Moz, a marketing analytics software
  company, offers free courses on its training
  academy to help marketers and other contributors
  to develop improve their search engine
  optimization (SEO) skill sets. By scaling
  training programs on such a level, Moz is
  immensely broadening their impact of training
  impact.
• Stay Updated
• Since Covid-19 has hit, industries have seen an
  increase in remote work demand. Some SaaS
  companies are adapting to use technology to
  curate their hybrid workforce training content
  and some are still managing flexible classroom
  schedules as an LD course deployment option.
• But, those companies who opted for online
  learning are now understanding the value of
  updating the scope of engagement. Customer
  trainers and instructors are becoming proactive
  in seeking to understand the changing needs via
  11 interview, zoom meeting coffee hours, and
  product service usage analytics.
• Once you keep all your ears up, building a
  learning content strategy for your training
  programs becomes an iterative process. Dont get
  de-motivated if your training program is not
  deployed on time, or friction points coming now
  and then, or even you feel that this is not good.
• Remember, no training program is perfect, thats
  the best thing - It is a continuous process of
  improving.

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6. Your Minimum Viable Product (MVP)
The changing speed of LD courses delivery and
development caused many SaaS companies to align
their focus on their minimum viable product
(MVP). In practice, it is the most authentic and
impactful development strategy to curate your
learning content around your high product
value. To create and distribute valuable content
- companies are experimenting with new formats
like videos and image-texted resources to put
out their message as clear as possible. Conclusion
Educating customers is a continuous process
once you understand the seamless results it gets
as an experience for customers. Friction within
the training process is likely to happen in each
every training program. And, setbacks are
meant to let you restructure your entire process,
but re-creating through tools strategy will
evolve your entire organization dynamics. To
ensure your learning content is helping your
customers to understand your products services
better - Bring a learning management system (LMS)
as a tool to hammer shape your content
strategy according to customers needs. Employ
the pioneering in learning technology to retain
delight your customers now.