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BUSINESS COMMUNICATION
Introduction, Elements and Importance
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Contents
Introduction and Definition Types of Business
Communication Methods of Business Communication
Importance of Business Communication
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Introduction and Definition
The procedure of sharing details with employees
and people inside and outside any organization is
called as Business Communication. Definitions
According to W.H. Business Communication is
exchanging business- related different views,
ideas, and news within the related parties.
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Curtis
According to Curtis, business communication is a
communication made within a business
organization in order to solve problems and make
decisions. Katz According to Katz, business
communication is an exchange of ideas, messages
and concepts related to achieving a series of
commercial goals. That is, the communication is
carried out to achieve the objectives for trade.
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Types of Business Communication
Internal Business Communication The communication
taking place between the people of an
organization in a formal or informal way is
internal Business Communication. It can be in
both upward and downward direction. It is said
that internal Business Communication plays a
vital role in the success of the organization
and hence it needs to be effective.
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Horizontal/ Parallel Business Communication
The communication that takes place between the
co-employees of the organization in different
departments. It can be both verbal as well as in
written form. External Business Communication The
communication that takes place outside the
organization is the external business
communication. Though it is named as external ,
it is somehow connected with the organization
only.
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Methods of Business Communication
Face-to-face/ direct Communication This is the
most effective, common, frequently and preferred
method. Even if it's the most common method, it
required a polished in-person skills to put a
great impact on listeners. Web Conference Using
internet and technology for the communication is
web conferencing. It is majorly used for client
meetings and weekly updates
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Written Communication

• Considered as the formal form of communication,
  written communication includes all the detailed
  information in the form of posters, formal
  letters etc,.
• Through Email System
• This is one of the most effective method and we
  can reach multiple person through email at one
  time and there is a high chance of getting
  frequent updates.

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Importance of Business Communication
Effective Decision Making It is believed that
better communication helps in taking best
decisions. When all the data is effectively
communicated, it affects the decision- making
eventually. Persuasing Clients Business
Communication is frequently used to convince the
audience and the clients to finalize the
business deals.
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Providing requisite feedback
Business Communication helps to provide
necessary feedback to co-workers as well as the
departments to upgrade the process and get
positive feedback. Managerial Planning It is
useful for the smooth running of organizational
activities. It helps the organization to assign
tasks to departments and employees to meet the
set objectives.
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