SEO and Fundamentals of seo

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SEO Fundamentals of SEO

• By- Pooja kashid

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Content

• What is SEO
• How does SEO work
• Fundamentals of SEO

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What is SEO

• "Search engine optimization" is the abbreviation
  for "SEO." In simple terms, it refers to the
  process of improving your website in order to
  increase its visibility when people use Google,
  Bing, and other search engines to look for
  products or services related to your business.
• The higher your pages' exposure in search
  results, the more likely you are to attract
  attention and attract new and existing clients to
  your company.
• SEO helps to improve organic results.

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How does SEO work
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Fundamentals of SEO

• Fundamentals of SEO There are a few Search Engine
  Optimization Best Practices and Key Tips that can
  be implemented to improve search engine
  performance.
• Optimize Content
• Focus on User Experience
• Optimize Title Tags and Descriptions
• Internal Links
• Tag Images

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Optimize Content
Content Optimization is all about writing about
relevant subjects that consumers are searching
for, and writing in such a way that clearly tells
both the human reader and the search-engine bots
exactly what the page is about.

Focus on User Experience

The user experience (UX) is of the utmost
importance, because even if you somehow got a
page to rank well without worrying about the
user, nobody will stay on that page or purchase
your goods and services if the site sucks for
humans. Speed, CTA, sentence structure, style of
writing, difficulty of the content, section
headers, appropriate images, internal external
linking, author bios, sitelinks are all examples
of elements that affect the users experience.
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Optimize Title Tags and Descriptions
Optimizing title tags is an efficient and
effective way to improve SERP rankings. Every
title selection should be based on keyword
research and should accurately represent the
content of the page.

Internal Links
Internal linking helps improve navigation of a
website for both human and robot visitors. While
menus and site navigation allow people to search
the website on their own, contextual links in the
page copy actively encourage visitors to spend
more time on the site learning about things
theyre interested in.
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Tag Images
Optimizing images is an SEO fundamental that is
frequently overlooked. There are several steps to
using images in a pages content that can help
the whole site rank and load better

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