THE INTUITIVE DESIGN

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THE INTUITIVE DESIGN

• By
• Red Baton Design Studio

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The website should be intuitive This app is
doomed its not intuitive As a UI (User
Interface)UX (User Experience) designer, you
might have heard phrases like this. What does
intuitive design mean here? No, its not magical
thinking or a sixth sense or even an alien
putting ideas in your brain. Its all about our
good ol pal LEARNING! Does that ring a
bell? Didnt get the pun intended? Well, dont
worry towards the end of reading this blog I am
sure you would know what ringing a bell means if
nothing else.
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A curious-minded Russian physiologist Ivan Pavlov
during the 1890s set out to study how doggies
would salivate in response to getting fed. A bell
would be rung, following which a lab assistant
would bring food for the dog, and in response,
the dog would end up salivating which Pavlov
measured. A whole lot of experimentation,
surgical procedures, blood, and saliva later,
Pavlov noted that dogs would salivate at the
sound of the bell at the glimpse of the lab
assistant even before the food was fed to the
dogs. (I hope you have had your AHA moment and
understood what bell ringing meant here).
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• In nutshell intuitiveness of UI UX is all about
•  Accessing previous learnings
•  Reducing cognitive overload and,
•  Tapping into what users are familiar with

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Conclusion

• After reading a whole lot of jing-a-lings in this
  blog, I am sure you feel like some badass
  behavior scientist. As a UI UX designer, you are
  indeed part Freud, part Einstein, and part
  Leonardo da Vinci- understanding psychology,
  curating an art piece with scientific principles.
• This is not to say you cant try something new.
  Remember there is part da Vinci too! Go all out,
  think out of the box and add a touch of madness,
  magic, innovation, and creativity. You never know
  you may paint a Mona Lisa for UI UX with your
  novel ideas.

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Contact Us

• Website https//redbaton.design/
• Phone [phone]
• Email hello_at_redbaton.in
• Facebook- https//www.facebook.com/redbatondesigns
  tudio/
• LinkedIn- https//www.linkedin.com/company/redbato
  ndesignstudio/
• Instagram- https//www.instagram.com/redbaton_desi
  gn/

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Thank You