What Is A Video Marketing Funnel?

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• If youve spent any time at all lingering in the
  world of marketing analytics, youve probably
  heard of a marketing funnel.
• You know, that handy thing that takes your
  customers from out in the world to making a
  purchase?
• But hey, well give you the benefit of the doubt.
  You might be wondering, what is a video marketing
  funnel? Were glad you asked! Heres what a video
  marketing funnel is, how it can bring you more
  conversions, and why the video part is so
  important.

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What Is A Video Marketing Funnel?

• First, lets talk about what a marketing funnel
  is.
• Picture a funnel. Its wide at the top and
  narrows at the bottom into one point so that you
  can pour something into a narrow hole.
• A marketing funnel is the same basic premise. It
  takes your customer through the entire buying
  process, guiding them through every step to take
  a specific action. It attracts bigger number of
  prospects at the top of the funnel. After that,
  based on interest level, it pushes prospects down
  to the bottom until youre left with qualified
  leads.
• You want your prospects to take a specific
  action, right? You want them to subscribe to your
  email list, or make a purchase. But you need a
  way to make sure they take that action, even if
  they dont initially realize that they want to.
• A funnel is a way to make sure they wind up in
  the right place.
• A video marketing funnel is a version of a
  regular marketing funnel, bringing
  together content marketing with a
  classic marketing funnel. Specifically, its
  using video marketing to tell a message and draw
  customers in.

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How A Video Marketing Funnel Works

• To understand how a marketing funnel works, you
  have to look at how the buyers journey works.
• Think about what happens after you view an ad.
• The ad catches your attention. You do some
  research on the solutions listed in the ad. You
  research the company. And you make a decision
  about whether that solution is the right choice
  for you.
• There are other steps that can be taken in
  between, but the process always boils down to
  those four parts. And in order to get someone to
  the most important part (purchasing) you have to
  get them through the other three. This is where
  marketing comes in.
• A lot of people take the first step. But people
  start to drop out as you get further along the
  process.
• This is why a marketing funnel is called a
  funnel. It narrows down as you progress. Thats
  not a bad thingyoure just narrowing the field
  to the people that are most valuable to you. But
  in order to get those people, you have to guide
  them through the process. Cue marketing.

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The Stages Of A Marketing Funnel

• Once you know the buyers journey, a marketing
  funnel is quite intuitive. Its broken into five
  stages
• Awareness
• Interest
• Consideration
• Decision
• Commitment/retention
• Some people skip or consolidate one or two of
  these stages, but it all comes out to the same
  process. If youre paying attention, youll
  notice that a marketing funnel is actually a
  perfect mirror of the buyers journey.
• Thats because youre deliberately guiding the
  buyers journey with your funnel to ensure they
  reach the commitment phase with your company
  instead of your competitor.
• Lets see what happens at each stage.

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Awareness

• The first stage is awareness.
• Before a customer makes a purchase, they first
  need to be aware of a problem they want to solve.
  You wont order from Zomato (or think about
  Zomato) unless youre aware that you want Zomato.
• The same thing is true of any potential customer.
  They have to be aware that theres a problem they
  want to solve.
• This is where you come in.
• Your marketing funnel isnt about luck. Its
  about letting people know about your product or
  service. This will ping the customers attention
  you offer them free content about how their
  problem can be solved with a possible solution.
• This is when you break out the case studies,
  newsletters, e-books, webinars, whitepapers, and
  more. You show them what your solution is
  and why its better than any of your competitors.

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Interest

• Once people have learned about the possible
  solution, they begin to take an interest.
• Or rather, you actively encourage them to take an
  interest in it.
• Keep in mind that youre still prospecting the
  customer, even if you dont want them to think of
  it that way. They know they have a problemnow
  its your job to show them that you offer a
  promising option.
• This is when your customer is researching
  solutions to their problem, which means its your
  chance to educate them on your solution.
• Read more https//www.buzzcreatix.com/what-is-a-v
  ideo-marketing-funnel/