How the Pet Food Industry Benefits from Flexible Packaging

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How the Pet Food Industry Benefits from Flexible
Packaging

• For pet parents, buying nutritious food in
  quality packaging is as important as for any
  human parent to ensure that they purchase quality
  and hygienic food for their pets.
• There is a rising demand among consumers and
  businesses alike for packaging that has a minimum
  environmental impact and keeps the food products
  safe and uncontaminated for a longer duration.
• This is where flexible pouches win over the world
  as a sustainable solution for packaging needs
  across the industry, including the pet food
  industry.

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Benefits for the pet food manufacturer

• With more consumers inclined towards eco-friendly
  packaging, pet food packed in flexible pouches
  can help manufacturers win over customers, thus
  increasing their sales volume.
• As super lightweight packaging, these offer a
  high product-to-package ratio that translates
  into significant storage and transportation
  cost-savings, further contributing to higher
  profit margins.
• Loading their shopping carts with multiple
  flexible pouches is more manageable for consumers
  than picking up an equal number of rigid
  containers. Thus, the easy portability feature of
  flexible packaging also boosts the sales of your
  pet food product.

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• Besides, flexible packaging offers a wide berth
  to innovate for design specifications, empowering
  your product to stand out in a crowded
  marketplace. Topping it off, the
  custom-printability of the packages makes
  establishing your brand identity and building up
  brand recognition a breeze.
• You can gain the consumers trust with
  transparent labelling of ingredients and
  nutritional details on the flexible pouches. All
  in all, visually attractive flexible packaging
  for pet food products can grab the eyeballs of
  potential buyers and turn them into loyal
  customers.

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• Reduces food waste
• With flexible packaging, you can effectively
  reduce food waste, thus reducing greenhouse gas
  emissions. High-quality laminates and BPA-free
  barrier materials in your packaging ensure that
  the food remains sterile.
• Heat-sealed packages increase the products shelf
  life by resisting UV rays and preventing moisture
  incursion, oxygen penetration, and bacterial
  contamination.

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• Preferred by consumers
• Consumers seek convenience in handling packages,
  easy access to products from the package,
  re-sealability, and ease of storing. When buying
  pet food in bulk, the consumer would skip
  products that pose a problem to carry from
  supermarket to home.
• Flexible pouches can have easy-to-carry handles
  to solve this issue. Further, no pet parent would
  appreciate the struggle to open the package, with
  the chances of creating a large hole that makes
  the food go bad or spill out, leading to wastage.
  The solution lies in notched quad seal pouches
  that can tear off smoothly.
• .

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• With rigid packaging, consumers would have to
  transfer the pet food from store-bought packages
  into a resealable container. However, flexible
  packaging comes with resealable zip locks that
  ease storage pangs while keeping the food fresh
  for longer. Thus, pet food in flexible packaging
  retains the goodness of the nutrients and the
  taste of the food, taking care of the wellness of
  the pets and their satisfaction.
• Popular flexible packaging for pet food like
  stand-up pouches, flat bottom bags, quad seal
  pouches, etc., are designed to take up less
  space. So these packages fit into even most
  space-starved pantries, adding one more reason
  for consumers to be happy about your product..

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• Prominence in the retail space
• Flexible packaging allows ease in distribution
  through the supply chain, whether you want to
  reach your customers through brick-and-mortar
  retail stores or e-commerce platforms. These can
  resist product damage due to denting and breakage
  during transit, thus reducing spillage.
• If your product takes up more storage space than
  the competition, you are likely to be edged out
  of the sight of potential buyers on supermarket
  shelves or storage in e-commerce warehouses.
  Because flexible packaging is a more space-saving
  option than the conventional cans and rigid boxes
  of pet food, gaining and retaining your retail
  prominence becomes easy.

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• Better for the environment
• Eco-conscious businesses do a favour to
  themselves and everyone on earth, including the
  users and non-users of their product, through
  their operations. Flexible packaging is one such
  operational best practice that pet food
  manufacturers adopt to minimise their negative
  environmental impact through production till the
  end of life.
• Yes, most flexible packaging solutions are
  recyclable, thus ensuring that these do not end
  up in landfills. Few are even biodegradable,
  making them excellent compost material. Overall,
  flexible packaging leaves a minimal carbon
  footprint compared to its rigid counterparts.

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• Are you a pet food manufacturer planning to
  reimagine your packaging aligned with customer
  preferences? At Solos Polymers, we are committed
  to understanding your operational philosophy and
  the product.
• Get in touch with our experts to adopt flexible
  packaging options that suit functionality, cost,
  and your businesss sustainability goals.

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