Newspaper Advertising Market

1
Newspaper Advertising Market Revenue Drivers,
Growth Opportunities, Value Chain Analysis and
COVID-19 Impact Insights, 2028
The global newspaper advertising market size
was valued at USD 25.2 billion in 2020 and is
expected to expand at a CAGR of -3.6 from
2021 to 2028.
The global Newspaper Advertising Market research
report provides complete insights on industry
scope, trends, regional estimates, key
application, competitive landscape and financial
performance of prominent players. It also offers
ready data-driven answers to several
industry-level questions. This study enables
numerous opportunities for the market players to
invest in research and development. Market
Overview The global newspaper advertising
market size is expected to reach USD 19.3 billion
by 2028, according to a new report by Million
Insights. The market is expected to expand at a
CAGR of -3.6 from 2021 to 2028. The growing
rapid digitalization in emerging economies
has experienced significant shrinkage in
recent years and is likely to decline over the
forecast period. The increasing acceptance of
print advertising among the various industries in
recent years to offer information about their
company and products is expected to accelerate
the market growth. Moreover, the rising
effectiveness of newspaper advertising in
developing countries due to the huge number of
subscribers around the globe is driving the
market. Moreover, newspaper advertising is
rapidly gaining popularity owing to having
more engagement of customers and building brand
awareness which in turn is accelerating the
market growth. Furthermore, a lockdown situation
has been observed during the COVID 19 pandemic,
and it showed a negative impact on the market due
to many advertisers slashed marketing budgets or
paused advertising spending during this period.
Moreover, the increasing spending on print
advertising after the ease of several
restrictions is expected to boost market growth
over the forecast period.
2
Request Absolutely Free Demo Of Newspaper
Advertising Market _at_ https//www.millioninsights.c
om/snapshots/newspaper-advertising-market-report/r
equest-demo The weekly newspaper segment is
expected to register the highest CAGR of -2.8
from 2021 to 2028. The rising investment in
digital newspaper advertising by the various
advertisers due to the high engagement of
customers in the online platforms may hinder the
growth of this segment. Furthermore, the
increasing adoption of newspaper advertising for
brand awareness and promotion of the various
products through the newspapers has significantly
accelerated the growth of this segment. The FMCG
segment is expected to witness a higher CAGR of
-2.2 over the forecast period. The rising
acceptance of smartphones and growing internet
penetration rate across the globe is propelling
market growth. This, in turn, is restraining
the growth of the market over the
forecast period. Moreover, the increasing
spending on print advertising by various FMCG
companies in recent years to bring awareness
about the product and to build trust and
credibility with customers globally are expected
to boost market growth over the forecast
period. Asia Pacific dominated the market
with a revenue share of more than 35.0
in 2020. The intense competition among the
vendors of the print newspaper industry is
hindering market growth. However, strict
government regulation regarding print
advertising is restraining market growth
over the last few years. The growing
technological advancement in augmented
printing and paper manufacturing is expected
to accelerate the market growth. Moreover,
the growing number of subscribers of print
newspapers across the region has projected market
growth over the forecast period.
3
Get in touch At Million Insights, we work with
the aim to reach the highest levels of customer
satisfaction. Our representatives strive to
understand diverse client requirements and cater
to the same with the most innovative and
functional solutions. Contact Person Ryan
Manuel Research Support Specialist, USA Email
ryan_at_millioninsights.com Global
Headquarters Million Insights 410 E Santa Clara
Street, Unit 1008 San Jose, CA, 95113, United
States Phone [phone] Email
sales_at_millioninsights.com Asia Pacific Million
Insights Office No. 302, 3rd Floor, Manikchand
Galleria, Model Colony, Shivaji Nagar, Pune, MH,
411016 India Phone [phone] Email
sales_at_millioninsights.com