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Introduction of Digital Marketing
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What is Digital Marketing?

• Digital Marketing also known as Data Driven
  Marketing is the action or business of promoting
  and selling products or services using digital
  technologies, mainly on the internet, but also
  include the mobile phones.
• Digital marketing is the strategy and processes
  that connect advertisers with their audiences
  across digital channels. An advertisement itself
  is a piece of creative shared via digital
  inventory - the space a publisher makes available
  for advertisements on its platform.
• Digital marketing is the act of selling products
  and services through channels such as social
  media, SEO, email, and mobile apps. Basically,
  digital marketing is any form of marketing that
  involves electronic devices.
• It can be done online and offline, and in fact,
  both kinds are important for a well-rounded
  digital marketing strategy.

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Types of Digital Marketing

• Search Engine Optimization (SEO)
• Pay-per-Click (PPC)
• Social Media Marketing
• Content Marketing
• Email Marketing
• Mobile Marketing
• Marketing Analytics
• Affiliate Marketing

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How has Digital Marketing evolved?
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How has Digital Marketing evolved?

• So what has changed? The social media revolution
  has completely changed the internet and consumer
  behavior. The penetration of board-band has
  increased speed, internet usage and user
  expectation with over 40 per cent of the world
  now online and over 90 per cent in many countries
  (Internet World Stats, 2015).
• Analytics has grown to the level where we can 4
  understand our consumers behavior in real time,
  including just not their usage statistics but
  also their demographics and even interests.
• Mobile has gone smart and tablets have stormed
  onto the scene and both of these changes have
  brought along apps. Touchscreen is becoming
  increasingly common across all devices

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Why Digital Marketing?

• Today the online space is flooded with data like
  customer contact detail , media items , that too
  captured at disparate sources like various
  customer touch points at departmental stores ,
  malls , social media and numerous online avenues
  like apps and mobile apps etc.
• A digital marketing campaign helps to refine the
  data and use the same data to make cost effective
  promotion and sales plan to reach the right
  prospect at right time. Times have changed and
  even the way businesses approach their customers
  has shifted. Traditional Marketing has taken a
  step back and bring a new face in front of the
  industry.
• Our desire for change and creating ways to make
  it possible led a lot of things into a different
  path. Although not all traditional marketing
  strategies are gone , the current techniques
  implemented by professionals are far more popular
  than what we used to know.

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Advantage of Digital Marketing

• Lower cost
• Greater Return on Investment (ROI)
• Easy measurement
• Flexibility
• Deeper brand connection
• Easily shareable
• Precise targeting
• Global reach
• Segmentation
• Greater engagement

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Difference between Traditional and Digital
marketing
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Difference between Traditional and Digital
marketing

• Traditional Marketing
• Traditional marketing is the old way of marketing
  Technique. It refers kind of promotion,
  advertisement, includes flyers, billboards, TV
  ads, radio ads, print advertisements, newspaper
  ads, etc. in which companies are used in the
  early period to market their product.
• Digital Marketing
• Digital Marketing is modern way of marketing
  Technique.In which we promoting, selling products
  and services by online marketing. It also refers
  to the Marketing of any kind of business through
  digital media and devices such as Google,
  Facebook, Instagram, youtube..etc.

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Why Learn Digital Marketing at Digital Pundit

• Digital Pundit has started with a vision to give
  world-class education of digital marketing.
  Currently, our courses can be certified and
  endorsed. We offer wide array of digital
  marketing courses at the most reasonable prices.
• These courses are specially designed to help
  persons reach their goals and follow their
  visions.
• Digital Pundit is the best digital marketing
  training academy to learn certified digital
  marketing course in Ahmedabad. Our Google
  certified expert trainer teach you from the basic
  to advanced digital marketing courses in
  Ahmedabad.
• Our training program is designed for graduates,
  professionals, housewives, under graduates, and
  for entrepreneurs. Learn complete digital
  marketing course at digital pundit to build a
  career in this demanding field.