SEO for Coworking spaces

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• The website you have will play a critical role in
  the success of your coworking space, whether
  youre opening a new space, looking to increase
  membership, or nurturing members already there.
  Theres an option to help you, its SEO for
  coworking spaces.
• An average of 64 of the web traffic a site
  receives comes from organic search or visitors
  who arrive through a search engine like Google.
• Are you able to imagine what your business would
  be like if your traffic increased by 64?
• Its nearly impossible to drive that much traffic
  to your coworking space site without a Local SEO
  strategy for your coworking space.
• Having to see the bottom of your to-do list can
  be difficult as a manager or business owner.
  While it may seem daunting to add website
  optimization to your to-do list, we promise that
  it can be done.
• This article clarifies what exactly SEO is, how
  you can get started, and why it is so important.

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How does SEO work?

• Using SEO, you can incorporate search
  engine-friendly features into your website in
  order to appear higher when people search for it.
• Google, Bing, and Yahoo crawl websites regularly
  to determine the purpose of a site, its
  authority, and its audience. The crawled pages of
  your site are then indexed by search engines to
  appear in search results.
• Its critical to design your website with your
  target market in mind because these search
  engines use your website content and structure as
  context when determining your ranking.
• Therefore, you should take into account what your
  target market asks in search engine queries when
  you are designing your website.

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• SEO isnt just about bringing more traffic to
  your website its about bringing more qualified
  visitors. A spike in traffic from SEO is great if
  it drives 1000 new visitors to your site, but if
  none of those visitors become members, is the
  spike in traffic really meaningful?
• The goal is to drive quality traffic to your site
  visitors who come to your site because you have
  an answer to a question they asked so that you
  can convert them and, ultimately, generate
  revenue for your business.

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Researching keywords

• When your potential members search for
  coworking-related terms, they will find you using
  keywords. Keywords represent or define what is on
  a web page. Your webpage content should be
  optimized for search engines with the same
  keywords that your target audience will be using
  in their searches.
• Choosing a target keyword is not as simple as you
  may think. Thats why Ive outlined a few of the
  easiest and most popular strategies.

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1. Engage your community

• When researching keywords, one of the first
  things you should do is to talk to your current
  community. It doesnt matter whether they answer
  a survey, participate in a focus group, or
  converse informally, your members will gain great
  insight into the typical Internet search habits
  of your target audience.
• Its important to understand the following when
  talking with members
• Which websites and blogs related to coworking
  people are visiting most frequently.
• When they search for coworking-related terms
  (such as coworking space in London, tips for
  coworking, what is coworking) they typically
  find information on coworking-related topics.
• Content they engage with or would like to see
  related to coworking.

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2. Search terms suggested by Google

• Use the Google suggested queries feature to find
  out what your target audience is searching for.
• Many of us have experienced this we type a term
  into Google and as we type it, Google
  auto-intuits how you are searching and suggests
  phrases and complete terms.
• You can use Googles suggested queries to gain a
  better understanding of what other searches your
  target audience is looking for based on a word
  thats relevant to your optimization goal.

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3. Associated searches with Google
4. Keyword Planner in Google AdWords

• The related searches at the bottom of Google
  search results may have caught your eye after you
  performed a Google search and were viewing the
  results. As Google shows you closely related
  search terms you might want to use as keywords,
  this is another great place to get keyword ideas.

• A more advanced SEO planner would benefit from
  the Google AdWords Keyword Planner, which
  provides insights into keywords in terms of
  competition and monthly searches.
• In what sense does that apply?

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• Rank for a keyword is easier if there is less
  competition. If your website is targeted for a
  keyword with a high number of monthly searches,
  youre more likely to drive traffic to it.
• Low competition and high search volume are the
  best combinations for a keyword. It is therefore
  relatively easy for you to rank and begin driving
  traffic to a website if there are many people
  searching for a keyword, but not many other
  websites vying for the same top spot.
• This information can be found in the AdWords
  Keyword Planner, which also offers suggestions
  for keyword groups related to whatever term you
  start with. If you're looking for SEO for
  Coworking space? Please visit optimizing
  coworking space websites for SEO.

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Content Creation

• Content on the page enables search engines to
  better understand the topic of a web page,
  whereas keywords help them identify what a web
  page is about.
• The quality of content is taken into account by
  search engines when ranking pages, so its
  crucial to ensure your content is of the highest
  standard.
• Basically, search engines dont crawl pages
  simply to look for keywords and decide where to
  rank a page based on how often the keyword
  appears.
• It can tell what spammy web content looks like
  and penalizes websites that host it. These
  engines know what content is useful, informative,
  and easy to read for their readers. Spend time
  creating quality content for your site if you
  dont want to hurt your search engine rankings.

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• In your coworking website, what exactly is
  quality content?
• The Google Webmaster Quality Guidelines outline
  the following basic principles
• Rather than optimizing for search engines, write
  pages for users.
• Ensure you arent deceiving your users.
• Search engine optimization tricks should be
  avoided. Consider whether an employee of a
  competitor website or one of Googles employees
  would be comfortable explaining what youve done.
  Using the question, Will this be of use to my
  users? is another useful test. What would I do
  without search engines?
• Your website should have something unique,
  valuable, or engaging. Differentiate yourself
  from others in your field.
• As soon as your keyword research is complete, you
  may want to begin creating content that is not
  only focused on your domain, or that may attract
  users that are relevant to your content, and that
  you are interested in (Linkedin groups, Reddit,
  etc.)

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Summing it up

• The majority of users do not immediately buy the
  first product that appears on their screen. You
  can expect them to spend some time doing some
  research, looking at various spaces in your
  space, and verifying whether it will meet their
  requirements.
• Youre strengthening your coworking space
  businesss position in the search engine results
  by making sure youve covered the top most
  important SEO factor correctly when it comes to
  local SEO. Coworking spaces can only gain
  visibility in the SERPs this way, resulting in
  increased customer traffic and higher profits.

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