Award-Winning PR Services For Startups and B2B

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Reach Target Audiences, Earn Recognition And
Amplify Your Brands Voice
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• In todays fast-paced and dynamic world of
  brand-to-brand sales, Pearl Lemon is a
  London-based B2B PR agency that offers effective
  public relations strategies to a wide range of
  businesses.
• A great B2B PR agency will get your business the
  exposure and attention it needs to succeed. Our
  expert staff raises executive and business
  profiles through blogs, interviews, and awards,
  establishing you as business thought leaders.
• However, this is just one of the many features of
  our personalized, high-performing B2B PR. To
  achieve results, our B2B PR agency team will
  clearly identify your brand and customize your
  messaging.
• Its no secret that success in business is all
  about making the right connections. Pearl Lemon
  PR uses a targeted media approach to find the
  right targets and reach out to the right people.

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Our B2B PR Agency Mission

• Were not interested in vanity metrics were
  interested in demonstrating real performance for
  our clients. We secure inclusion in top-tier
  business and consumer media outlets, strategic
  trade media coverage, and downloads of your
  data-driven content assets with our bespoke B2B
  public relations strategy. Our team is able to
  secure strong media results because of our honest
  and open relationship with clients and the
  results of this include
• Greater brand awareness among target audiences
• A greater share of voice (SOV) in the media over
  competitors
• More traction and exposure for news and
  announcements about the company.
• Our media relations and subject-matter
  specialists collaborate with you to develop a B2B
  public relations strategy that yields tangible
  business results. Well identify a strategy that
  suits your objectives, whether its increased
  brand awareness, increased sales leads, or
  credible business thought leadership. Or all the
  above.

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To achieve all this, our business PR strategies
and services include
Media Relations
Data Driven B2B PR

• The cornerstone of a successful PR program is
  media relations, which is also an important part
  of your marketing mix.
• We have the B2B PR experience and comprehensive
  network of media contacts required to secure
  top-tier coverage for your brand.

• With our data-driven public relations strategies,
  you can start an exciting, buzz generating
  discussion in your industry. To produce
  convincing data reports and infographics, we
  conduct surveys of customers and specific B2B
  audiences (or analyze proprietary data). Via
  report downloads, we use this thought-provoking
  research to create huge media attention, thought
  leadership opportunities, and sales leads.

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Product Launches

• It doesnt matter how good the solution is if no
  one knows about it, its as if it doesnt exist
  at all.
• At Pearl Lemon, we start with your objectives and
  work backwards. We collaborate with you to create
  a strategic product launch or product relaunch
  strategy and carry out the tactical measures that
  follow, such as raising product awareness and
  cultivating brand advocates to keep the momentum
  going after the launch.

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• Were experts at creating a tailored marketing
  plan that generates interest in your new product
  or service. Over the course of several launches,
  our method has proven to produce the initial
  momentum needed to succeed. TechCrunch, Mashable,
  The New York Times, Bloomberg, and The Wall
  Street Journal, among others, have covered our
  clients releases. Here is to know more about B2B
  PR services.
• Heres a rundown of the just some of B2B public
  relations methods we use to ensure product launch
  success

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• Reaching out to specific media sources for
  coverage
• Obtaining product feedback from experts and
  influencers on a third-party basis
• Obtaining quotes from media sources that favor
  your product and its main features
• Identifying ways to demo the product at industry
  conferences, festivals, and meetups, allowing you
  to get it in front of your target market.
• Recruiting brand ambassadors, teaching them to
  handle media interviews, and empowering them to
  tell the story
• To obtain third-party credibility, submit your
  product for appropriate award opportunities.

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PR Agency For Startups
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• Today, startups are changing the game and
  innovating in almost every business niche you can
  think of. But as different as they all are, there
  are some things they all have in common. One of
  those things is the need for great PR.
• Startups must communicate their message to the
  public quickly and effectively. They need to
  educate and raise awareness within their target
  markets about their company, category, and
  products. And they need to do it all using a
  singular brand voice that will help them get
  recognized as experts in their field.
• Sounds like a lot of work? It is, but partnering
  with a PR agency for startups like Pearl Lemon PR
  can make the process streamlined, effective and a
  marketing effort that offers exceptional ROI.

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Why Should An Early Stage Startup Bother With PR?

• Early stage startups are usually bootstrapping
  like crazy. We know, weve been there, as a part
  of the Pearl Lemon Group that has served as the
  launch point for startups as varied as a web
  development company, a coaching firm and even a
  vegan meal delivery service!
• What we also know is that too often public
  relations is the last element of a companys
  strategy, but it should be one of the first. As a
  leading startup PR agency, weve found that the
  sooner a startup company begins working with us,
  the more time we have to develop the materials
  and tactics needed for pitching media outlets,
  growing a brand reputation, establishing a core
  target audience, and other tasks.

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What PR Services Can Pearl Lemon PR Offer To
Startups?

• As a full service PR agency, Pearl Lemon tailors
  its offerings to each unique client we are not
  big on package deals as they never work and we
  can offer startups access to our entire team of
  PR professionals, social media rock stars,
  stellar content creators and even SEO experts.
  But while every campaign is bespoke, to help you
  get an idea of whats on offer heres a run down
  of some of the PR services for startups we most
  often provide

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Effective Corporate Communications

• The mission, vision, values, and milestones of
  the organization are all things that need to be
  communicated loud and clear and with a
  consistent, trustworthy voice. Corporate
  communications raises awareness and helps to
  shape a companys image. It adds value to your
  company and improves your attractiveness to
  investors, partners, and talent. This includes
  announcing financing rounds and management team
  hires for startups, as well as developing your
  brands reputation with influencers, conducting
  primary research, cooperating with partners, and
  establishing brand standards.
• Theres also management visibility and thought
  leadership to consider. The senior staff is a
  vital asset of the company at an early stage in
  any startups development, and a successful PR
  plan will highlight potential and add
  credibility, personality, and vision.

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Perfect Product PR

• For startups, product releases and upgrades are a
  PR must. How can startups make it all as
  important externally as it is internally? The
  messaging, timing, innovation, and execution all
  play a role in this.
• With dwindling mainstream media opportunities,
  Pearl Lemon PRs public relations services help
  you get the most out of product PR both via
  traditional media and emerging, but crucial,
  channels like social media, niche industry
  publications, vlogs, podcasts and expert forums.

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Stellar Startup Team Visibility

• As a PR agency for startups, one of the most
  important things we do is raise awareness of the
  leadership staff and their viewpoints on
  important issues.
• Defining the correct venues and channels for each
  representative and their thought leadership
  perspective to be featured in is the first step
  in establishing executive visibility. Speaking
  engagements, bylines and essays, and commentary
  on current events in earned media and on social
  media all help to raise profiles. To ensure
  executives are on message and consistent, it may
  include coaching, copywriting assistance, and
  media training.

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Cool, Calm Crisis Communications

• Any startup can face a crisis that puts its
  existence in jeopardy. The companys chances of
  success will often be significantly altered as a
  result of the reputational damage. The companys
  reaction to bad press, rumors and other negatives
  could be the decisive factor. Pearl Lemon PR
  employs a team of former journalists and
  communications professionals who can help you
  navigate the choppy waters of reputation
  management, whatever they may wash up.
• Better still, well try our best to navigate
  around them altogether. By constantly monitoring
  the conversation around your brand, your industry
  and your niche, well help you forge a solid
  reputation that will be much harder to topple.

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