Murray Berghan - Managing Director - PowerPoint PPT Presentation

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Murray Berghan - Managing Director

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Murray Berghan’s sensitivity to life has shaped his career, setting him on a path that has seen him play a role in the progress of an impressive number of charities and not-for-profit organisations. – PowerPoint PPT presentation

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Title: Murray Berghan - Managing Director


1
Murray Berghan
  • Founder Managing Director of Sensitive Group

2
  • Extensive experience, professional expertise and
    a passion for innovation underpin Murray
    Berghans dynamic and creative approach to his
    role as Managing Director of Sensitive Group. A
    social enterprise that encompasses Raise Your
    Spirit, Make Innovation and Make Communications,
    Sensitive Group is an initiative that provides
    new ways of thinking to organisations that aspire
    to make the world a better place.
  • Thinking can be highly beneficial for
    transforming organizations to develop their
    services, products, or entire business models. In
    recent years, non-governmental organizations
    (NGOs), charities, and social enterprises started
    to apply thinking like designers, as this
    approach can bring together what is desirable
    from a human perspective.

3
  • I will cover 5 main reasons why Design Thinking
    should be adopted for social innovations by the
    above mentioned organizations.

4
  1. It provides a bottom-up solution
  2. Human-centred approach
  3. Co-evolution of the problem and solution
  4. Design thinking is utilized for wicked problems
  5. Practical process

5
  • It provides a bottom-up solution
  • Nonprofits are beginning to understand that
    design thinking can help create solutions
    bottom-up rather than top-down. The method allows
    working closely with the clients and consumers
    thus, design thinking enables high-impact
    solutions to come up from the lower social levels
    rather than being imposed from the top. This is
    preferable when developing a social innovation
    because the solution emerges within the
    situation, starts growing, and eventually brings
    socio-economic changes.
  • Human-centred approach
  • Design Thinking applies a very human-centered
    approach as it became the fundament of the
    method. Its creative way ensures that products,
    services, and processes are rooted in the needs
    of people, communities, and/or end-users. For
    this approach, the different viewpoints of people
    are understood and analyzed, and the solutions
    are designed from their perspective.

6
Co-evolution of the problem and solution During
designing, the creators attention commonly goes
back and forth between their comprehension of the
problem and their ideas for a solution. Therefore
the problem and the solution co-evolve together
by creating prototypes and a minimum viable
product (MVP). Ideas can be constantly developed
onto a deeper level.
Design thinking is utilized for wicked
problems NGOs and social enterprises usually aim
to create solutions to the so-called wicked
problems. The Design Thinking process can provide
a practical approach to resolving these complex
problems, such as hunger, poverty, clean water,
sanitation, or inequality.
7
Practical process
  • One of the most important advantages of Design
    Thinking is practicality. The designing process
    has three basic steps
  • During the first step, inspiration, people can
    open up for creative possibilities learn on the
    fly, and brainstorm. The ideation step is to
    select ideas, improve the good ones, test them,
    and create prototypes. The third and final step
    is implementing, during which the team can get
    the idea out to the world, develop partnerships
    and boost the business model. The process may be
    thought of as a system of overlapping spaces
    rather than a sequence of orderly steps
    inspiration, ideation, and implementation.
    Projects may loop back through inspiration,
    ideation, and implementation more than once as
    the team refines its ideas and explores new
    directions.

8
  • I recommend researching more about design
    thinking regarding NGOs, charities, and social
    enterprises. They can offer a tangible way to
    establish the right mindset and bring the
    necessary changes to social situations.
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