Title: Murray Berghan - Managing Director
1Murray Berghan
- Founder Managing Director of Sensitive Group
2- Extensive experience, professional expertise and
a passion for innovation underpin Murray
Berghans dynamic and creative approach to his
role as Managing Director of Sensitive Group. A
social enterprise that encompasses Raise Your
Spirit, Make Innovation and Make Communications,
Sensitive Group is an initiative that provides
new ways of thinking to organisations that aspire
to make the world a better place. - Thinking can be highly beneficial for
transforming organizations to develop their
services, products, or entire business models. In
recent years, non-governmental organizations
(NGOs), charities, and social enterprises started
to apply thinking like designers, as this
approach can bring together what is desirable
from a human perspective.
3- I will cover 5 main reasons why Design Thinking
should be adopted for social innovations by the
above mentioned organizations.
4- It provides a bottom-up solution
- Human-centred approach
- Co-evolution of the problem and solution
- Design thinking is utilized for wicked problems
- Practical process
5- It provides a bottom-up solution
- Nonprofits are beginning to understand that
design thinking can help create solutions
bottom-up rather than top-down. The method allows
working closely with the clients and consumers
thus, design thinking enables high-impact
solutions to come up from the lower social levels
rather than being imposed from the top. This is
preferable when developing a social innovation
because the solution emerges within the
situation, starts growing, and eventually brings
socio-economic changes. - Human-centred approach
- Design Thinking applies a very human-centered
approach as it became the fundament of the
method. Its creative way ensures that products,
services, and processes are rooted in the needs
of people, communities, and/or end-users. For
this approach, the different viewpoints of people
are understood and analyzed, and the solutions
are designed from their perspective.
6Co-evolution of the problem and solution During
designing, the creators attention commonly goes
back and forth between their comprehension of the
problem and their ideas for a solution. Therefore
the problem and the solution co-evolve together
by creating prototypes and a minimum viable
product (MVP). Ideas can be constantly developed
onto a deeper level.
Design thinking is utilized for wicked
problems NGOs and social enterprises usually aim
to create solutions to the so-called wicked
problems. The Design Thinking process can provide
a practical approach to resolving these complex
problems, such as hunger, poverty, clean water,
sanitation, or inequality.
7Practical process
- One of the most important advantages of Design
Thinking is practicality. The designing process
has three basic steps - During the first step, inspiration, people can
open up for creative possibilities learn on the
fly, and brainstorm. The ideation step is to
select ideas, improve the good ones, test them,
and create prototypes. The third and final step
is implementing, during which the team can get
the idea out to the world, develop partnerships
and boost the business model. The process may be
thought of as a system of overlapping spaces
rather than a sequence of orderly steps
inspiration, ideation, and implementation.
Projects may loop back through inspiration,
ideation, and implementation more than once as
the team refines its ideas and explores new
directions.
8- I recommend researching more about design
thinking regarding NGOs, charities, and social
enterprises. They can offer a tangible way to
establish the right mindset and bring the
necessary changes to social situations.