Digital Marketing Strategy For EdTech

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Education technology is quickly becoming an
important tool for modern education.
The use of digital tools like digital lesson
plans, e-books, and digital textbooks is on the
rise.
Digital learning allows children to learn at
their own pace, meaning all students, even those
with slower learning speeds, can keep up with the
class.
Theres a certain digital marketing strategy for
EdTech, and if you dont use it correctly, you
could potentially lose a lot of money and waste
time.
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This blog is about the digital marketing strategy
for EdTech, and if you do it correctly, youll
see a lot of success.
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Report By Statista In 2020, the market for
kindergarten to twelfth-grade education has a
market value of 1.16 billion. In comparison, the
Skills Development Market is worth less than 500
million. In 2020 the total market is worth 2.8
billion, but by 2025 the total
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market is expected to grow to 10.4 billion
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You must have gone through many blogs searching
for marketing strategies for educational startups.
Read the full blog to get to know the online
education marketing strategies.
Digital Marketing Jobs
Here Im sharing the best Digital Marketing
Strategy for Edtech
Digital marketing jobs in India
Digital Marketing Services
Digital Marketing Strategies
1. Under Stand, The Buyers Journey
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industry Digital Marketing Strategy For Coffee
Shop Digital Marketing Strategy For EdTech
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The first and foremost important part of the
marketing strategy for edtech is to understand
your buyers journey.
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Buyers Journey means the path from where a buyer
goes through to purchase. In the education
industry, the buyers journey is longer than any
other business.
You have to figure out from where your customer
is entering the funnel.
You work with your team and understand where your
customers spend time to get aware or to purchase.
Because they go through different stages before
purchasing any product or service.
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Stages Of The Buyers Journey (Go To Market
Strategy For EdTech)
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Awareness Stage
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In this stage your customer is in research mode,
So you have to create content in such a way that
helps your customers in the research part.
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Because if they find your content helpful in
their research part the chances of getting
conversion is high.
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For Example- You can create
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A Consideration Stage
In this phase, you create content around Offers
and target them to your audience.
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india How to Choose a Blogging Niche
You create content with the information of your
product or service through which they relate
their problems and find their solutions.
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channel
For Example- You can create
Ebooks and Whitepaper Case Studies Quizzes and
Assessments
Conversion Stage
In this phase, your customer has a purchase
intent and they are ready to buy but they need
some assurance.
So to do that, you can provide them with free
things.
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2. USP
In online education marketing strategies, USP
creates a very important role.
USP means Unique Selling Point. The one thing
that makes your business unique and better than
your competitors
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Specific use of USP is to make your business
stand out when compared to other businesses in
the market.
USP is the best go-to-market strategy for edtech.
Some USP Ideas!
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promote e-learning course
Your way of teaching Pricing Option
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Value Associated Services
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3. SEO
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You must have gone through many blogs searching
about how to promote your online education
business.
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Opportunities in digital marketing
Let me tell you the best one i.e SEO (Search
Engine Optimization). Your decision- makers are
actively searching content around their problems
and you have to perform SEO activities to get
ranked on their search queries.
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Social Media Marketing Agency
And this is the best and free source to get
quality traffic.
So, if you optimize your blog or website well, It
will help you to rank on search engines like
Google.
You have to do On-Page SEO, Off-Page, and
Technical SEO to get a better rank on search
engines.
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This is one of the best marketing strategies for
EdTech. This will help you in long
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term.
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4. Digital PR
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Digital PR is one of the best marketing
strategies for educational startups. EdTechs
business success depends on credibility. If your
article gets published on a reputed platform and
your business is promoted by a well-known
influencer then initially you get more
benefits. 5. Social Media Marketing
There are 3.78 billion social media users and you
cannot ignore this for your business. This is
the best digital marketing strategy for
edtech. You have to find out your target
audience and the platforms where they spent their
time the most. After this step, you have to start
making useful content for your audience and also
start to engage with them It is compulsory to
present on all social media platforms it builds
brand awareness and trust in your audience. If
you want to go to market strategy for edtech then
social media is the best way to start with. 6.
Video Marketing
According to Oberlos report, 54 of consumers
want to see videos from the brand or business
they support. So, I think this encourages you to
start making videos for your edtech business.
Video marketing strategy for edtech, You show
your educational product or service to your
potential audience and get more engagement
because people engage more
5
with videos. You can start creating videos on
YouTube, Facebook, and Instagram with a strong
strategy that helps you to generate thousands of
leads 7. Chatbot Marketing
Chatbot marketing is the best marketing strategy
for edtech when you are offline. This means when
someone comes to your website and they want to
ask some questions then a chatbot comes into the
picture. You can set pre-framed questions and
answer with the help of a chatbot. This is the
best way to interact with your website visitors
and collect their contact details without filling
up the form. Conclusion I hope this blog post
gave you a few helpful tips about digital
marketing strategy for edtech. EdTech is an
active, growing, and ever-changing industry. In
order to be successful in this industry, you must
have a strategic digital marketing plan. If you
have any questions about online education
marketing strategies or want some help figuring
out your marketing strategy, please feel free to
DM me on Instagram _at_dmjitender. Good luck to all
of you!!
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