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practice of optimizing web pages of specific keywords in order to improve search visibility and traffic. – PowerPoint PPT presentation

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Title: sdhavanshi


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On Page Optimization (SEO)
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WHAT IS ON-PAGE OPTIMIZATION!
(SEO)
Removing Errors From HTML Cord And Optimizing It
For Different Devices , Browsers and Speed.
  • .
  • .
  • Optimizing Your Title Tags And Meta Descriptions.
  • Speeding Up Your Website.
  • Writing In-Depth, Quality Content.
  • Cleaning Up Your Site's Code.
  • Streamlining Your Site's Navigation.

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1. WHAT IS COMPETITION ANALYSIS.
Competition Analysis Is The Process Of Leaning
About Your Competitors Online Marketing Efforts
, As Well As , Learning About Both Their
Strengths And Weaknesses.
Heading tags
Content quality
Title Tags
Competition Analysis
Site quality
Link Strategy
Robots.txt sitemap.xml
Social presence
Spamy techniques
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2. Keyword Research Analysis!
Keyword Research and Analysis Enables You
Identify The Information Your Target Audience Is
Searching And The Keywords They Are Using For
Their Queries. After Researching And Analyzing
The Keyword Demand You Not Only Get The Relevant
Terms And Phrases For SEO But Also Understand The
Users In A Better Way.
  • Elements Of Keyword Research.
  • 1. Relevance
  • 2. Authority
  • 3. Volume

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3. WHAT IS TITLE TAG OPTIMIZATION!
A Title Tag Belongs In The Section Of A Web Page,
Above The Section.
1. Use Only One Per Page, Placed Within The
ltHeadgt Tag. 2. Place Top-Performing Keywords In
Descending Order. 3. Ensure Site Branding Goes
Last. 4. Use No More Than 70 Characters,
Including Spaces. 5. Avoid Using Stop Words. 6.
Write The Title For Humans First. 7. Keep Your
Titles Short And To The Point. 8. Try Adding The
Main Keyword Closer To The Beginning. 9. If
Possible, Try Optimizing The Title For Multiple
Keywords.
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4. META TAG OPTIMIZATION!
META Tag Rules For SEO Optimization! Meta Tags
Are Not The Only Solution For Organic Search
Engine Optimization. They Are Simply One Piece Of
The Overall Search Engine Optimization Process.
The Title Tag And The Meta Description Tags Are
What Searchers See In The Search Engine Results
Pages (SERPS). So Optimize These Tags And Include
A Marketing Message To Help Users Click On The
Website.
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5. IMAGE OPTIMIZATION!
1. Resize Your Images 2. Optimize Image File
Names 3. Use Alt Tags 4. Optimize The Image
Title 5. Include Captions 6. Use Unique Images 7.
Ensure That Your Text Complements The Images 8.
Add Image Structured Data 9. Use Site Maps Image
Optimization Is The Process Of Creating And
Delivering High-Quality Images In The Ideal
Format, Size, And Resolution To Increase User
Engagement. It Also Involves Accurately Labeling
Images So Search Engine Crawlers Can Read Them
And Understand Page Context.
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6. WHAT IS SITEMAP CREATION!
  • Sitemaps Arent Always Necessary For Your
    Website, However, Having A Sitemap Can Have A
    Positive Impact On Your Search Engine Rankings,
    As Well As The User Experience On Your Site.
  • There Are Two Types Of Sitemaps, HTML And XML
    Formats.
  • An XML Sitemap Is A File That Allows Search
    Engine Crawlers To Fully Understand The
    Organization Of Your Sites Content.
  • An HTML Sitemap, On The Other Hand, Displays The
    Sites Architecture For Actual Users, Which May
    Help Them Get To The Page Theyre Seeking
    Quicker, Providing A Better User Experience.
  • If Youre Having Trouble Fully Understanding
    What A Sitemap Is, Take A Look At Each Sitemap
    Example Provided Below, Of Both XML And HTML
    Sitemaps.

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7. WHAT IS ROBOTS.TXT CREATION!
  • The Robot Exclusion Protocol, Better Known As The
    Robots.txt, Is A Convention To Prevent Web
    Crawlers From Accessing All Or Part Of A Website.
  • It Is A Text File Used For SEO, Containing
    Commands For The Search Engines Indexing Robots
    That Specify Pages That Can Or Cannot Be Indexed.

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8. WHAT IS WEBSITE ANALYSIS!
  • Web Analytics Is The Measurement And Analysis Of
    Data To Inform An Understanding Of User Behavior
    Across Web Pages.
  • Businesses Use Web Analytics Platforms To Measure
    And Benchmark Site Performance And To Look At Key
    Performance Indicators That Drive Their Business,
    Such As Purchase Conversion Rate.

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9. WEBSITE STRUCTURE OPTIMIZATION!
  • How To Optimize Your Site Structure Plan!
  • your Site Structure In Advance.
  • Use Categories To Group Related Content.
  • SEO Optimize Your Categories.
  • Use HTML And CSS For Navigation.
  • Make Use Of Breadcrumb Menus.
  • Create An SEO Friendly Permalink Structure.
  • Pay Attention To Your Internal Link Structure.
  • Create A Sitemap For Users.

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