IS DIGITAL MARKETING REALLY WORTH IT?

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IS DIGITAL MARKETING REALLY WORTH IT?
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INTRODUCTION

• Digital marketing has been doing the rounds for
  quite some time now but it only recently peaked,
  thanks to the pandemic.
• A majority of people have started depending on
  the internet enrolling themselves into various
  online courses.
• Digital marketing is one such course that became
  a big deal especially during the lockdown.
• Digital marketing in simple words is online
  marketing using various strategies and tricks to
  promote your business online.
• Digital marketing is a definite key to succeed in
  the marketing industry and it has a tremendous
  growth curve for anyone looking to pursue it as a
  career. 

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What is Digital Marketing?

• Digital Marketing in simple words is online
  marketing.
• Digital Marketing is making use of various
  strategies and tactics to help promote your
  business online.
• Search engine optimization, Social media, Email
  marketing, content marketing, paid advertising
  etc are a few strategies that are a part of
  digital marketing. 
•  Email marketing for example is a classic form of
  digital marketing. It lets you send commercial
  and promotional messages to people in bulk via
  email.

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Benefits of digital marketing

• 1. Flexible
• Digital marketing in itself is an interesting
  profession.
•  Digital marketing is flexible in the sense it
  can be done from anywhere at any given time
  provided you possess the right set of skills for
  it.
• The best part is that the degree you hold has
  next to zero impact on the job role you acquire
  in digital marketing.
• You can take up content writing, social media
  marketing, advertising or SEO and kick start your
  career

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2. Measurable

• As opposed to traditional marketing, online
  marketing has proven to provide better and
  effective results.
• As a business owner, you majorly focus on selling
  your brand or product and digital marketing does
  just that for you.
• It is measurable in the sense that it gives you
  the ability to track the entire process including
  the results.
•  Different campaigns have different ways to track
  and assimilate the results for example SEO can
  precisely be bird-dogged with the help of Google
  analytics. 

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3. Cost-effective

• Marketing neednt always be a costly affair, you
  can bigger your brand by not having to spend too
  much.
• Digital marketing is a form of cost-effective
  marketing where you dont have to shell out too
  much money. 
• Ad campaigns are budget friendly, result oriented
  means of marketing that make it convenient even
  for small businesses to advertise and make their
  brand known.

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4. Immense potential in the future

• Being the most efficient means of marketing,
  Digital Marketing is set to grow even further in
  the future.
• Companies of every type are set to incorporate
  and operate digital marketing strategies to
  uplift their brand.
• It is a field that is yet to be explored and you
  will realize that there is so much more to it
  that can be discovered with no particular rules
  and regulations. 

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The  scope of Digital Marketing in our country.

• The scope of digital marketing in India looks
  bright.
• Our country has always been first to encourage
  and implement the latest trends, Digital
  marketing is the latest trend that we picked up
  from countries like USA and UK.
• India now has various digital marketing agencies
  in almost every state.  According to stats,
  digital marketing could boost our GDP  to 1
  trillion by 2025 paving way for more employment
  opportunities and chances for the youth of our
  country.
• Digital Marketing will soon be  an in-demand job.
    

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Popular Digital Marketing Certifications
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Digital marketing salary in India

• SEO (search engine optimization) specialist-  
• Specialist with less than 1-year experience is
  an average of ?1,76,578 per annum.
• Social Media Marketing Specialist -
• Social Media Marketing Specialist with less than
  1 of year experience can  earn an average of
  ?2,52,444 lakh.
• Search Engine Marketing Specialist -
•  Search Engine Marketing Specialist with less
  than 1-year experience is an average of ?2,80,000
  per annum
• Content Marketing Manager -
• An entry-level Content Marketing Manager salary
  for digital marketing can  be an average of
  ?4,79,323. 

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Conclusion

• Hence, digital marketing is set to go big in the
  coming future with loads and loads of
  opportunities for people of our country.
•  To avail good and first class digital marketing
  services, you can always consult our digital
  marketing agency in Hyderabad. 
• We provide the best services to small, medium and
  large scale businesses, maintaining high
  professionalism and work ethics.
•  We fulfill our clients requirements, producing
  result oriented services. JGP Solutions is one of
  the best digital marketing agencies in Hyderabad
  for all your marketing needs

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THANK YOU!