saba1234

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INSTITUTE OF TOURISM AND HOTEL
MANAGEMENT
BBA TOURISM-II YEAR
SUBMITTED BY SABA NAAZ VAISHNAVI GOSWAMI
SUBMITTED TO MISS AASTHA SINGH
THE QUALITY OF YOUR COMMUNICATION IS
THE QUALITY OF YOUR LIFE.
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OBJECTIVE OF THE SESSION
IN THIS SESSION YOULL COME TO KNOW ABOUT
THE VARIOUS THINGS
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CORPORATE COMMUNICATION

• Corporate Communication is a set of activities
  involved in managing and orchestrating all
  internal and external communications.
• It involves the Communication with others
  business units ,banks, government officers,
  press, customers and general public etc.
• Corporate communication helps organizations
  explain their mission, combine its many visions
  and values into a cohesive message to
  stakeholders.
• Corporate communicators, also monitor newspapers,
  television news broadcasts and other outlets like
  online channels, etc., to see what the media is
  saying about the company and to devise strategies
  to address misinformation.

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TYPES OF CORPORATE COMMUNICATION
Complaints
Shareholders
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WORKING OF CORPORATE COMMUNICATION
1-THE COMMITMENT OF EMPLOYEES- The dedication
level of employees should be at peak. Unification
of internal members is necessary for every task.
To make this easy employees are referred to as
ambassadors of their firms. They will take your
company to heights. 2-REPUTATION- It is often
said that" Until you show, it wont sell "and
this proverb depicts corporate communication
scenarios. Building an effective reputation for
name of your brand is essential.
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BENEFITS OF CORPORATE COMMUNICATION-

1. BETTER SERVICES-It includes all external factors
   like customer their need and companys prio rity.
   The employee should be worthy enough to solve all
   the issues and satisfy customer about product or
   service.
2. TRANSPARENCY-Successful corporate communication
   will enhance the overall transparency of firm.
   For instance, if employee is certain about
   companys culture and goal ,he will certainly
   give his best. The company with good transparency
   policies attract the customers.
3. BOOSTING EMPLOYEE ENGAGEMENT-The success of any
   business is directly proportional to employee
   engagement. And the company that enjoy high
   engagement rates are exceptional with their
   internal communication strategy. Corporate
   Communication are integral to optimized
   engagement in organisation.

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OBJECTIVES OF CORPORATE COMMUNICATION

• Awareness- Corporate communications set
  objectives around improving awareness among
  various audiences of a product or organization.
  The communications reach these audiences in a
  variety of ways social media, traditional media,
  one-to-one relationships, annual reports and
  Intranet or employee newsletters.
• Goal-Oriented Action- Knowledge of a product or
  issue alone doesn't move people toward the
  company's mission. Corporate communications
  departments also must set goals around behaviors,
  engagement or outcomes. 
• Performance to Budget- Business success is about
  profit i.e. whether your revenues exceed your
  costs. While the value of some aspects of
  corporate communications, such as positive media
  coverage, will be difficult to pin directly into
  a revenue vs. cost model, some objectives will
  reflect the return on investment in corporate
  communications. 

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CONCLUSION
In the end, we can conclude our discussion by
stating that corporate communication is never a
bad deal for business firms. Moreover, the
current scene of the market makes it even more
important to be implemented. Almost every
company is gaining popularity, and no one wants
to lack behind. Even the customers feel secure
with the company that can cover them for long
runs. On the other hand, investing firms will get
involved with the company more often. The overall
strength of the business will improve, and
everyone would want to connect to the firm.
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ACTIVITY

• How many types of Corporate Communication are
  there?
• Internal or External Communication
• Formal and Informal Communication
• Upward and Downward Communication
• 2. Which of the following is a benefit of
  Corporate Communication?
• Absence of Strategy
• TRANSPARENCY
• Lack of expressions
• Lack of experience
• 3.Which of the following sentence is true about
  corporate communication?
• The main objective of corporate communication is
  to only look for profits without caring about
  employees.
• The main objective of corporate communication is
  to create brand awareness of its product among
  the organisations.

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Communication is one of the most important
skills you require for a successful life.