Does email marketing work? - PowerPoint PPT Presentation

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Does email marketing work?

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Email marketing involves using strategic emails to foster recognition and connection with your target customers. Read to see how email marketing works. – PowerPoint PPT presentation

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Title: Does email marketing work?


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DOES EMAIL MARKETING WORK?
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In 1978, Gary Thuerk, a Marketing Manager at
Digital Equipment Corp, set the stage for
commercial email by sending the first bulk email.
Often referred to as Father of Spam he
generated 13 million in sales! Today, we are
bombarded with email marketing campaigns and
although some of it still feels spammy, there is
no doubting the impact a well-crafted message can
have on your customers. In reality, with a
well-planned campaign, your brand can easily
select the best email templates depending on the
message you want to convey. Whether you are
welcoming new subscribers, notifying customers of
a sale or wishing someone Happy Birthday, email
outreach is a medium that can offer personalized
human connection.
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What is email marketing?
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01
Types of marketing emails
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Note You should only send them to people who
have opted in to receive emails from you.
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What Makes Email a Good Lead Magnet?
A lead magnet is a free resource that entices
potential consumers to click on your link.
Visitors are more likely to join up for your
email list and eventually become paying clients
if you use it accurately.
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Can I test my emails?
Choose the criterion for success that is most
important to you - clicks, opens or direct sales.
You can do the following activities.
9
Too lazy to do it yourself?
Mail us and well take it from there to help
you convert clients.
EMAIL
WEBSITE
INSTAGRAM
info_at_vantageites.com
www.vantageites.com
_at_VantageITeS
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