Ways to Use LinkedIn for a Business

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• 1. Using LinkedIn for Networking
• LinkedIn provides your business an opportunity to
  connect with professionals along with your
  employees. You basically form a professional
  network and interact with individuals who are
  like-minded. As a business, when you create a
  profile on LinkedIn for a business you create a
  persona depicting your business and the work you
  do. It basically helps you connect with relevant
  audiences, interact with them over some
  discussions and even participate in groups that
  are relevant to your business.
• 2. Publishing Platform
• A business can utilize LinkedIn as a publishing
  platform by posting business status updates and
  linking them back to your business website. You
  can also use LinkedIn as a native publishing
  platform and create exclusive content for your
  LinkedIn audience. You can even use LinkedIn for
  publishing articles for spreading awareness about
  a certain topic/update and even initiating a
  discussion driving social engagement which acts
  as an opportunity to create brand awareness.
  Furthermore, LinkedIn also provides analytics for
  all the posts and articles you publish, making it
  simple to determine which articles are getting
  the most traction among your audiences.

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• 3. Online Reputation Management
• While building a profile on LinkedIn for a
  business you need to keep in mind all the aspects
  of the impression you make on the audiences. What
  you decide to post on your profile and how you
  portray yourself as a brand is in your hands it
  basically gives you control over the online
  reputation.
• As a part of reputation management, we highly
  recommend that you must claim your business page
  on LinkedIn, keep it updated and make sure it
  denotes your brand the way you want it. So when
  your brand name is searched on any search engine,
  your LinkedIn business profile is going to be one
  of the results appearing on the first SERP.
• 4. Lead generation and conversions
• Considering you are connected with the right
  audience and participating in the groups that are
  relevant to your business it is quite easy to
  create awareness about your offered
  services/products and generate leads. No matter
  if you are a small business or a big company, you
  need to consider the fact that 44 of users on
  LinkedIn earn more than 75,000 in a year so if
  you have a product to sell, youll find people
  who can buy on LinkedIn.
• Furthermore, 40 million LinkedIn users are in
  decision-making positions, and therefore have the
  authority to hire your company for the services
  or make a company-wide order of your product.

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• 5. Find New Talent
• As a business, you will always be in a need to
  recruit new talent. LinkedIn for a business also
  acts as a talent acquisition platform, as you can
  opt-in for suitable LinkedIn recruiter plans. By
  using these plans you can post job openings, use
  tools to sort out the relevant candidates, and
  even send direct messages to the candidates you
  find relevant to fill the position. So LinkedIn
  can save you a lot of money which you need to pay
  to a hiring agency.
• In Conclusion, whether youre looking to grow
  your network, manage reputation, scale your
  business, drive traffic to your website, or find
  fresh leads LinkedIn for a business is an
  extremely useful tool. So how you reap the
  benefits out of this social media platform is
  totally up to you and how you plan to utilize it.
  eNest Services provides the best LinkedIn
  Marketing Services along with other SMO services
  to assist you to achieve any of your desired
  business goals. Simply get in touch to get
  details on quotes and service details.

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