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Digital Marketing Institute DICS Innovatives
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SEO (Search Engine Optimization)

• Search engine optimization (SEO) is the process
  of improving the quality and quantity of website
  traffic to a website or a web page from search
  engines. SEO targets unpaid traffic (known as
  "natural" or "organic" results) rather than
  direct traffic or paid traffic.

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SMM (Social Media Marketing)

• The term social media marketing (SMM) refers to
  the use of social media and social networks to
  market a company's products and services. ...
  Social media marketing has purpose-built data
  analytics tools that allow marketers to track the
  success of their efforts.

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SMO (Social Media Optimization)

• Social media optimization (SMO) is the use of
  social media networks to manage and grow an
  organization's message and online presence. As a
  digital marketing strategy, social media
  optimization can be used to increase awareness of
  new products and services, connect with
  customers, and mitigate potential damaging news.

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SEM (Search Engine Marketing)

• Search engine marketing (SEM) is a digital
  marketing strategy used to increase the
  visibility of a website in search engine results
  pages (SERPs). ... Search engine marketing is
  also alternately referred to as paid search or
  pay per click (PPC).

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PPC (Pay Per Click)

• PPC or pay-per-click is a type of internet
  marketing which involves advertisers paying a fee
  each time one of their ads is clicked. Simply,
  you only pay for advertising if your ad is
  actually clicked on. It's essentially a method of
  'buying' visits to your site, in addition to
  driving website visits organically.

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YouTube Marketing

• YouTube Marketing is the practice of promoting
  businesses and products on YouTube's platform, by
  uploading valuable videos on a company's YouTube
  channel or using YouTube ads.

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Affiliate Marketing

• Affiliate marketing is an advertising model in
  which a company pays others (e.g., bloggers) to
  advertise their products and services and
  generate sales. Affiliates place ads or market
  the products or services on their website, app,
  or blog. Commissions are paid on leads that
  convert to sales.

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Google My Business

• Google My Business (GMB for short) is a free web
  tool, whose goal is to help local businesses
  achieve higher visibility on Google Search for
  relevant local searches. ... Utilizing Google My
  Business can help improve your results from other
  online marketing channels and improve return on
  investments.

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Google Adsense

• AdSense is an advertising platform that allows
  website operators to monetize their sites by
  running contextually relevant Google ads,
  generating revenue based on clicks or
  impressions. Webmasters can position the Adsense
  ads wherever they want on their website by
  modifing the html tags.

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