Steps to Find a Right Crowdfunding Platform

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Steps to Find the Right Crowdfunding Platform
www.ketto.org
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The process of raising small amounts of funds
from a large number of people, mostly using the
internet, to meet the social, cultural and
economic shortcomings individuals face in their
daily lives is called crowdfunding. Read on to
?nd how crowdfunding works and what steps one
should take before ?nding a crowdfunding platform
in India that suits his/her campaign.
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How does crowdfunding work?

• People who cannot afford medical expenses or do
  not have enough money for a social cause can
  raise funds through crowdfunding. For this,
  people do not need to go directly to every
  prospective donor. Thanks to the power of the
  internet, you can start an online
  fundraising campaign on a crowdfunding platform
  like Ketto. A campaign must offer a detailed
  explanation of the cause for which money is being
  raised. A campaign should be well supported by
  necessary documentary evidence also. When the
  campaign goes live, it needs to be shared through
  word of mouth, social networking sites and any
  other modes of communication as much as possible
  so that people can get to know about the
  campaign. People who are willing to donate any
  amount of their choice can donate through the
  best crowdfunding platform. Once the desired
  funds are raised, they can be used for the cause
  for which they are raised.

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Steps to ?nd the right crowdfunding platform
Past records There may be many online
crowdfunding platforms but campaigns run on few
platforms are able to generate desired funds
within the timeline speci?ed in the campaigns.
Hence, it is necessary and also important to
check past record, reviews and reach of the
platform before starting any campaign on it. For
example, Ketto, Indias leading crowdfunding
platform, has raised more than INR 1100 crores,
organized more than 2 lakh fundraisers and has
more than 55 lakh donors.
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Pricing
A crowdfunding platform may charge some amount
like platform fee, local and foreign payment
gateway fees, transaction fee, advertising fee,
GST and any other fee which we need to pay for
running the campaign.
Crowdfunding support services Opt for platforms
which offer the best support services, right
from content creation, getting good social media
outreach, promotions and advertising, and so on.
A fundraising campaigner should choose a
platform which will be with them every second
right from the start till the end to make
him/her generate the desired funds.
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Problems with crowdfunding
The privacy of a donor is compromised in medical
crowdfunding, especially in countries like India.
People all over the world are empathetic to
others. Money can be generated for noble causes.
It has been proven in a number of cases
previously. It is just that the right
information needs to reach the right person at
the right time and for it crowdfunding is very
useful. The platform which provides the service
has to play a proactive role so that every penny
raised goes to the right person. You can visit
Ketto for further details.
There are issues like fraudulent campaigns that
misuse donors money and indirectly hamper
others campaigns.
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