Philip Anandaraj’s Take On The Hotel Industry (1)

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www.philipanandaraj.com
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The hotel industry accumulates varied services
dealing with guest accommodation or lodgings. In
the larger scenario, the hotel industry is not
just limited to hotels, it extends to different
forms of overnight accommodation, including
motels, traveler-hostels, inns, and guest houses.
Any kind of long-term or permanent form of
accommodation usually gets excluded. Born in
India, Philip Anandaraj has juggled his hands in
many industries and gained invaluable experience.
Other than work experience he also has academic
knowledge in diverse fields such as Hospitality,
Tourism, Environmental Projects, and Aviation
Business Management. For better exposure, he has
traveled to different countries, interacted with
different people, and analyzed important market
and management traits that he now implied in his
brainchild establishment - NURONTEK. The idea is
to bring together human intelligence and
artificial intelligence.
The Market
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The 2021 Trends Reshaping Hospitality Industry
The hospitality industry is very dynamic. The
trends keep changing depending on internal and
external variables affecting the industry. The
Covid pandemic has been a very prominent
trendsetter this year. Peoples perspective has
drastically changed and many new trends can be
witnessed that have a direct influence of the
pandemic.
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Staycations
The two terms work from home and staycation have
become immensely popular during these covid
hardships. The pandemic compelled people to not
step out of the home. With the aid of technology,
work was not compromised and houses took place of
office. Being at all the time generated the
feeling of being stuck and tempted people to go
on vacations. Work from home became work from
vacation places. Options like Airbnb,
Tourist-hotels gladly entertained their new
guests who now didnt just come to enjoy the
scenic beauty and tourists spots but also to
finish their reports and PPTs. Facilities like
high-speed wifi, affordable prices became the new
luring hack.
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Contactless Technology
Contactless technology is being highly demanded
in todays times. People want to step out but
they are still fearful regarding the evils of the
covid virus. In such a situation, assuring your
customers of safety measures and prioritizing
their health comes across as a great advantage.
Technology-assisted options tremendously enhance
the experience of your guest. Services are
getting more and more digitalized, from mobile
check-in, contactless payments, voice control, to
biometrics technology has made everything
efficient and effortless. However, only a
specific section of society can afford the
high-tech installation in the hospitality
industry. The hoteliers depending on their target
audience can employ these technological upgrades
to cater to the growing demand
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Personalization
With increasing technological upgrades, the
expectations of guests also increase. Every
individual enjoys getting special treatment, and
the hospitality industry is majorly dependent on
customer satisfaction. Philip Anandaraj believes
the more open you are to different cultures and
perspectives, the more diverse and successful
your approach can be. Hoteliers are exploring all
the possible tools to provide special treatment
to all their guests through personally greeting
the guests via while Mailchimp and other e-mail
marketing tools. Personalized communication works
like a deal maker in the hotel industry. The
advancements allow the research department to
look into the preferences and habits of their
target audience and deliver brand messages to
them in a very personalized manner. Social media
is excessively used to initiate such
conversations, approach the audience, and create
a brand presence.
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Budget-Friendly
Hotels that offer the best services at the most
decent price always stay ahead of the race. The
industry experiences cutthroat competition where
everyone wants to take the lead. Spend wisely
philosophy hits harder at testing times like this
pandemic has made us all go through. People want
to spend on recreation but they want to indulge
in conscious buying. Minimalism is also one of
the trends people are entertaining these days.
How a hotelier manages to balance the demand of
comfort and pleasure along with a pocket-friendly
budget depends on their understanding of the
market and their resource allocation ability.
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Conclusion
Philip Anandaraj has work experience of more than
40 years. He is well-read and well-traveled and
handled crucial managerial positions at various
organizations. He is also supporting small-scale
startups through investing in potential holding
ventures. His organization NURONTEK prepares the
team members to face the challenges and bring the
best possible output even in the worst
situations. One can draw many important learnings
from his academic and professional experience in
the hospitality industry.