INDIA'S LOVE…

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INDIA'S LOVE...

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It's projected there is likely to be over 15
million weddings each year over the next decade,
more than half the population is under 25.
Gifting gold is a traditional part of the
marriage rituals in India, so weddings generate
around 50 percent of the annual gold demand.
Families start saving when they give birth to a
girl, the 'Stridehan' or gift of gold to the
bride gives her financial security when
married. In the countrys rural population, a
deep affinity for gold goes hand in hand with
practical considerations of the portability and
security of jewellery as an investment. This, in
part, explains how Indias appetite for gold
defies market conditions despite a 400 per cent
rise in the rupee gold price over the last
decade, gold demand from Indian consumers
continues to grow.
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The change in India's demographics has changed,
over 140 million have come out of poverty in the
last 10 years in India, the new generation are
evolving the style and fashions in India,
affluent Indian's want modern pieces that will
also reflect their heritage culture. I believe
there is a new identity rising in India. World
Gold Council
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Thank You

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