Data Monetization Strategy 2021

1
Data Monetization Strategy 2021

• The quality of your datasets is important for a
  company looking to drive additional revenue
  streams.

2
Data Monetization Strategy

• Your company can monetize data directly (ie. sell
  data through a financial transaction) or
  indirectly (through the increased value of the
  assets). Bringing top value to your data by
  successful data monetization strategy can lead to
  new relationships with other industry partners,
  help increase your revenue, and create other
  relevant information insights.

3
Examples of Indirect Data Monetization

• - Improving new prospects and new markets
• - Enhancing customer service and customer loyalty
  
• - Boosting supply chain productivity and
  marketing programs
• - Improving safety, and
• - Lowering expenses like theft, waste, and fraud.

4
Think e-Commerce When it Comes to Selling Data

• If potential customers cant find your data, its
  likely your business will have a hard time
  selling your data products. Your go-to-market
  strategy should be more comparable to an
  e-commerce business than a traditional,
  high-touch B2B sales approach. Use technology to
  sell your data.

5
Product Pages Should Appear At The Top

• Data product pages appear at the top of
  customers search results, from a combination of
  maximizing keywords and SEO tactics. This results
  in potential customers finding data products that
  are most relevant to their needs.
• For more such updates, check Out recent Martech
  Cube Slides.