Step-by-step guide to connect Google Analytics with Power BI

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The process of capturing and analysing data is
the biggest challenge to every organisation.
Since the untracked piece of data, even if it is
a single piece of data, is a lost insight that
could help the organisation be one step ahead of
their competition. Business intelligence tools
will help you extract and understand the hidden
information from the data from different
sources. Power BI is the best tool for
understanding and extracting all the hidden
information from data from various sources. For
example, you can use the tool to get the data
from Google Analytics. This article aims to
provide a step-by-step guide on how to connect
Google Analytics to Power BI. With a
custom Google Analytics report template, you can
gain insights and interact with the preferred
content. Most organisations use the auction
insights data studio to improve their
performance. But with the Google Analytics data
in Power BI, it is possible to uncover the hidden
patterns that are entirely new opportunities to
get innovative marketing ideas to attract new
customers.
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How does Google Analytics and Power BI do
together?
We all know that Google Analytics does a great
job tracking the visitors behaviour on the
website. You can track unique website page
visits, time spent on browsing the website,
geographic location and so on. But Google
Analytics doesnt offer many analytic tools for
connecting the marketing data to other data from
different parts of the company or the external
data trends that are influencing the marketplace.
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This is where the Power BI comes into play and
add more value to it. With Power BI, you can
compare web performance data in Google Analytics.
You can have a more accurate view of the
organization's performance. Here is how you can
connect Google Analytics with Power BI

• Just launch the Power BI on your system and
  select the get data option.
• From the panel, select the online services option
  and select the Google Analytics option from the
  list.
• Click on connect to get started with the
  connection process.
• If a dialogue box appears, then click on continue
  to connect and move ahead.
• Sign in to your Google Analytics account with
  username and password. (This will allow Power BI
  to get connected with the account to access the
  data).
• When the connection is successful, you will get a
  dialogue box that conveys that you have
  successfully provided access to Power BI.

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In this way, you can use the auction insights
data studio to import the data and report. Dont
forget to use the custom Google Analytics report
template to analyse data and even look at the
minor activity and develop the business. At
Powermetrics, we make everything easy for you to
collect and report data in one place to improve
your business. Visit us today to find more
details.
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Thank you