Optimizing Data & Making Content King Again

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Optimizing Data Making Content King Again

• Marika Roque talks about privacy laws, challenges
  in CTV / OTT channels and accountability
  standards.

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Marika Roque talks about privacy laws

• Challenges in CTV / OTT channels and
  accountability standards. Publishers will have
  control in terms of holding some segments for
  direct and/or AG/PG buy types, but these will
  most likely end up yielding for the buy-side as
  the quality of publisher-side data will only
  increase as we get back to the content is king
  way of thinking.

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Current Problems with CTV/OTT Targeting -

• eMarketer and others state that measurement, ad
  fraud and targeting are all major challenges when
  buying CTV/OTT, yet this channel is outpacing all
  other screens in ad spending. This means that CTV
  supply is being bought within some of the loosest
  targeting practices in digital media.

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About The Author - Marika Roque

• Marika Roque is the Chief Operating Officer of
  KERV Interactive, a multi award winning
  interactive video company revolutionizing the
  performance of digital advertising with its
  patented technology. Marika is a top expert in
  digital media, recognized by her peers for her
  knowledge and advancement of the advertising
  industry, where she has been a leader and
  innovator for over a decade.
• For more such updates, check Out recent Martech
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