localbiznet - PowerPoint PPT Presentation

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localbiznet

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Understanding SEO basics and how search engines like Google work will help you advance your marketing strategies. When it comes to SEO, there is a lot involved, and local SEO is where the small businesses benefit a great deal.  – PowerPoint PPT presentation

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Title: localbiznet


1
What are the Key Differences between Local SEO
and Business Listing
LocalBizNetwork
2
Local SEO
  • Understanding SEO basics and how search engines
    like Google work will help you advance your
    marketing strategies.
  • When it comes to SEO, there is a lot involved,
    and local SEO is where the small businesses
    benefit a great deal. 
  • Listing your business under a business directory
    popular in your area, say a USA local business
    directory, will also help you gain more visitors. 

3
What is Local SEO and why is it important
  • Local SEO stands for local search engine
    optimization, and it is vital for any business
    that serves its customers face-to-face. 
  • Local SEO helps your business rank in search
    results in a way relevant to the users who are
    present in a particular area. 
  • Some of the businesses for which local SEO is
    considered to be important include
  • Businesses with a physical location that a
    customer can visit. 
  • Businesses that render their services at the
    customers homes e.g., plumber, electrician,
    landscaping, etc.
  • Businesses that serve a specific geographical
    location e.g., restaurants that deliver to a
    certain area.

4
  • Difference Between Local SEO and Business
    Listing
  • Getting local SEO done helps your business show
    up on local searches, thus generating more
    customers. Local SEO involves a lot of things,
    and business listing, often known as off-site
    SEO, is only a part of local SEO.
  • Business Listings A Part of Local SEO
  • Creating a business listing is the first step
    towards local search engine optimization.
  • For example, listing your business with Google My
    Business would increase your visibility on Google
    Local Pack, Local Finder, and Google Maps. 
  • Besides Google My Business, listing your business
    with the local business directory popular in your
    area like Yelp, Manta, LocalBizNetwork, and
    Yellow Pages would also improve your ranking. 
  • These websites provide Google with signals about
    your business location and category.

5
  • What Else Does Local SEO Involve?
  • On-site SEO can make your business more visible.
  • Undertaking keyword research
  • Optimizing your website
  • Maintaining a good reviews profile
  • Building local links
  • Creating citations and online mentions
  • Creating new content and optimizing the old ones
    for SEO
  • LocalBizNetwork
  • Both off-site SEO and on-site SEO techniques have
    to be effective for the business to rank high in
    the search engine results.
  • LocalBizNetwork is a US-based local business
    directory, and we have been helping small
    businesses compete in the growing digital market
    for over 20 years.
  • To add your business to our directory, visit us
    at https//www.localbiznetwork.com/.
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