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Search engine optimization (SEO) is the process
of improving the quality and quantity of website
traffic to a website or a web page from search
engines. ... SEO is performed because a website
will receive more visitors from a search engine
when websites rank higher on the search engine
results page (SERP).
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Social media optimization (SMO) is the use of
social media networks to manage and grow an
organization's message and online presence. As a
digital marketing strategy, social media
optimization can be used to increase awareness of
new products and services, connect with
customers, and mitigate potential damaging news.
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Pay-per-click (PPC) is an online advertising
model in which an advertiser pays a publisher
every time an advertisement link is clicked on.
Alternatively, PPC is known as the cost-per-click
(CPC) model. ... Google Ads, Facebook Ads, and
Twitter Ads are the most popular platforms for
PPC advertising.
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