CRO and SEO

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CRO and SEO
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• Even though search engine optimization and
  conversion rate optimization have clearly defined
  roles, you can integrate CRO and SEO to benefit
  from considerable cumulative gains that
  significantly outweigh their individual values.
  SEO is not limited to generating traffic and
  leading a customer to your website. Likewise, CRO
  isnt just to ensure that you reach a specific
  conversion ratio. The truth is that the success
  and reach of these digital marketing approaches
  are tied to each other.

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They are two overlapping approaches that need to
interact with each other and benefit from the
data gathered from the other to create a
holistic, effective approach. Seamless
integration is the only way they can offer
optimal value to your website. So, lets explore
some impactful reasons why you must consider an
integrated approach for your SEO and CRO efforts.
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3 Reasons Why You Must Combine CRO and SEO
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• The Bulk of Search Opportunity Is Pre-Click
• By integrating CRO with SEO, you can use the
  notion of conversion to support your digital
  marketing goals even before prospective leads
  land on your page. How so? Well, a large,
  untapped gap exists between impressions and
  clicks. To make sure that search engine users
  click on your ad after spotting it, you can use
  the combined power of SEO and CRO expertise to
  create an irresistible CTA. Essential CTAs keep
  your leads engaged with your brand before they
  make a purchase with you. They include CTAs for
  email signups, content downloads, free trials,
  webinar signups, and more. By integrating CRO
  with SEO, you can effectively break the initial
  conversion barrier and entice a prospective user
  to click on your ad and land on your website.

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2. Refined A/B Testing for Boosted Traffic and
Conversions Typically and ideally, SEO is the
largest source of traffic for a website, which
makes it the ideal partner for CRO. While SEO
will increase your organic traffic and lead more
people to land on the commercially impactful
parts of your website, you can use CRO to
optimize your webpage with the help of
experiential refinement, repeated A/B testing,
and continued learning. With CRO experimentation,
you can constantly monitor the change in traffic
to find the best possible layout and content of
your webpage to boost traffic and derive
conversions. This unique union of CRO and SEO
will help you derive value from every
commercially successful webpage on your website,
taking you one step closer to your ultimate
business goals.
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3. Spotting Marketing Funnel Gaps Combining SEO
and CRO can enable you to target every part of
your purchase funnel from awareness and
interest to desire and action. You can
effectively identify any gaps in your inbound
marketing funnel as well. For instance, imagine
having a product page that ranks at the top for
its primary keyword and generates a ton of
traffic. However, despite the promising number of
visitors, this page is failing to convert
visitors into paying customers. This discrepancy
is a red flag that something is not right with
the content of your page. It could be anything
from the lead form or the messaging to the offer
itself. Just because it works for SEO doesnt
mean that it will work for your audience.
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Likewise, if you have a product page that is
maximizing conversions but is failing to generate
traffic, you should revise the content of the
page to optimize it for search engines.
Ultimately, it will multiply your conversion rate
and help you reach out to all potential customers
via organic search. Now that you understand the
value of creating an integrated CRO and SEO
strategy, get in touch with Marketing Tiki for
expert guidance and tailored services. Together,
we can take your business to new heights of
success!
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THANK YOU
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