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MindbowserInc

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I consider Telehealth to be a low-frequency marketplace where the user may use the platform once a month or less. This means a telehealth entrepreneur will have to double the efforts on retention – both on the supply and the demand side. Founders are required to focus on making significant value into the telehealth platform, beyond discovery & matching. Having Low-frequency usage means a telehealth platform has to focus on competition and acquiring users with effective marketing. In the above s there are some ideas for telehealth founders and healthcare entrepreneurs that can help them on their journey. To read more about Telemedicine App Growth Strategies check out - – PowerPoint PPT presentation

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Title: MindbowserInc


1
Mindbowser Inc
10 Growth Strategies for a Telehealth Platform
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Table of Contents
3
Introduction
Today Telehealth is mainstream. Prominent
healthcare organizations, as well as individuals,
entrepreneurs, and institutions, are addressing
the use of telehealth platforms for catering to
patients through telehealth. While telehealth had
remained on the verge of disruption, COVID
provided the necessary push to bring Telehealth
for everyone. This has opened a new door of
opportunity for Healthcare entrepreneurs, and
telehealth launches have seen a steep rise in
2020.
4
Telehealth Business Model
Telehealth business models can be understood as a
typical marketplace model where there are buyers
and sellers and the platform acts as a means to
connect both. Amazon and Airbnb are great
examples of marketplaces. The best part about
marketplaces is the network effect. This means
more buyers lead to more sellers, leading to more
buyers, and so on the cycle continues. Once such
a system sets in, it becomes hard to compete and
it creates a great advantage for a company.
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Solving The Marketplace Dilemma- The Chicken and
Egg Problem
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In a snapshot, you can build a better foundation
by following one of the strategies
  • 1. Constraint growth Primarily in offering or
    geography or both
  • 2. Focus on one side first- Mostly successful
    companies have focussed on growing supply first.
  • Driving early supply- This is because supply
    could drive its own demand, or word-of-mouth can
    take care of demand.
  • Driving early demand- Here, you have to create
    value for your users. Find the product-market fit
    and convince the users to use the platform

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10 Growth Strategies For A Telehealth Platform
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10 Growth Strategies For A Telehealth Platform
9
Why choose Mindbowser as your Healthcare
Development Partner?
10
Thanks For Reading!
Feel free to reach out to us!
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