Getting Started with a White Paper

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Getting Started with a White Paper

• https//goodmanlantern.com/

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White Papers are a formal document, which should
be thought leading in your industry. A white
paper is an amazing marketing tool, you can
connect with new clients or customers on a new
level this is because the perception of this
paper is usually that of higher level of
expertise, its a great way of building trust and
rapport.So how should you write it? Here are
our top tips for getting started on your White
Paper.
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Begin with your Conclusion

• The best place to start is to summarise your
  findings. This will help you set the tone of the
  White Paper. Newspapers use a paragraph in bold
  at the beginning of the news piece to hold the
  readers interest and make them read more, White
  Papers can also use this tactic.

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Use Clear English and Avoid Assumptions in Your
White Paper

• It is essential that your readers understand your
  writing, avoid Acronyms, Industry clichés,
  buzzwords, etc. Descriptions or paragraphs that
  are written by other people within the company
  (Product Descriptions, Developers, Web Designers
  etc.) will often contain assumptions that the
  reader knows and understands what they are
  talking about. However, most of the time, this is
  not the case.

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Be Specific

• If you know that your readers are tech experts
  then dont teach them the basics this could drive
  readers away.

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Differentiate your White Paper

• A White Paper makes for an excellent marketing
  sales tool. So make sure you make the most of
  this in the least obvious way. Your unique and
  thought leading ideas might be interesting, but
  explain how they can make an actual difference.
  Show readers the evidence that your ideas,
  solutions or tactics are better than your
  competitors, and then validate that with
  Independent assessments or benchmark tests.
• Ultimately, your goal here is to have an impact
  and encourage the reader to follow your call to
  action that could be a visit to the website or
  purchasing a product or service from you.

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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/